Social Media Marketing Strategist

6 months ago

Bengaluru Karnataka, India Kavintech Corporation LLP Full time

**Job description**

**Role: Social Media Marketing Strategist**

**Company**: KavinTech Corporation

**Salary**:30K - 40K (Negotiable)**

**Location**:Bangalore, Karnataka, India

**Job Type**: Full-time

**Experience**: 3 - 5 Years is required

**Work Arrangement: Only Office-based**, (no remote option available)

**Reports To**:This position reports directly to the management team.

**Immediate Availability Required**

**About the company**:
Kavintech’s business acumen and best-in-class enterprise architecting, experience design, integration and engineering capabilities underpinned by client intimacy and advocacy empowers to consistently deliver exceptional business outcomes to its stakeholders for 17+years. The guiding principle that Kavintech adheres to is encapsulated in the phrase "Your vision - our mission," which has opened doors to collaborations with renowned names in the industry.

**Position Overview**:
**Key Responsibilities**:

- Develop and implement digital marketing Strategic publishing schedule to enhance the online presence of client’s business in the hospitality industry.
- Develop objective driven plans for building Brand awareness and footfalls.
- Manage social media accounts monitoring for clients, including content creation, scheduling, and community engagement.
- Develop social media Calendar based on Hero - Hub - Hygiene strategy.
- Coordinate with Influencer team/ managers to get campaigns executed.
- Create static and Gif posts along with reels/stories for social media platforms.
- Custom design creatives that include video shooting, editing and content management.
- Respond to follower content, Build Polls/ Host Tweet chats, Advertising.
- Conducted market research and competitor analysis to identify trends and opportunities for clients
- Coordinate with Influencer team/ managers to get campaigns executed.
- SEO and competitive keyword identification and optimization to improved website rankings and organic traffic.
- Act as a liaison between our company and clients, ensuring effective communication and understanding of client requirements.
- Attend events and visit client branches to capture unique content, including photos and videos, that showcases the branch's atmosphere, offerings, and events.
- Analyse social media metrics and performance data to optimize content and campaigns for maximum engagement and effectiveness and share weekly reports.
- Stay updated on industry trends and best practices in digital marketing, incorporating innovative ideas into client strategies.

**Requirements**:

- Masters / Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the hospitality industry.
- Strong understanding of social media platforms like Instagram, YouTube, X, Pinterest, LinkedIn and their respective advertising tools.
- Proficiency in video shooting, editing tools and content management.
- Active on social media and understands trends and comes up with creative ideas frequently based on target market for more customer engagement.
- Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
- Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media.
- Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
- Must have a 2-wheeler and willingness to travel to client branches as needed.
- Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
- Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets
- **Probationary Period: 3 months**

**Mandatory Skills & Certifications Required**:

- Social Media Marketing Certificate / Digital Marketing Course from a well-known university or online platform - Meta, Coursera, Udemy, SEMrush
- Content Management Certificates - HubSpot, Udemy, Coursera, Internshala, Growth School
- Inbound Marketing Certifications
- HubSpot, Udemy, Coursera, Internshala, Growth School
- Analytics Certifications - Google,
- Knowledge of Google Analytics and other tools to track and report website traffic.
- Google Keyword Planner, Google Ad Words Account Setup, Google Webmaster (Search Console), Facebook Ads Manager, social blade, Meta Ads,
- Creative Writing Certifications
- HubSpot, Udemy, Coursera, Internshala, Growth School
- Knowledge of MS Office
- MS Excel, Canva, Inshot, Ahrefs, Semrush

**Job Types**: Full-time, Permanent

**Salary**: ₹30,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Experience**:

- Social media marketing: 3 years (required)

Ability to Relocate:

- Bengaluru, Karnataka 560010: Relocate before starting work (required)

Work Location: In person

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