Social Media

3 months ago


Bengaluru Karnataka, India AppsForBharat Full time

**Job Title: Social Media & Influencer Marketing Strategist**
**Function: Marketing**
**Location**:HSR Layout, Bangalore (Onsite)
**Role Type**:Full Time**

**About AppsForBharat (Sri Mandir App)**

AppsForBharat, a series A funded faith-tech startup, is backed by India’s best venture capital investors including Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganized. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.

**Role & responsibility**- AppsforBharat isn't your run-of-the-mill company—we're on a mission to revolutionize devotional space We're hunting for a creative wordsmith who’s also a social media wizard.-
- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across various platforms.-
- Reporting, Social Listening, Keep a tab on trends, Moment Marketing etc-
- Engage with the online community, respond to comments and messages, and foster positive relationships with followers.-
- Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.-
- In the end, we're on the hunt for a rockstar who's passionate about the devotion space, a trend tracker, and a content Pundit.**Qualification & Experience Requirements**- Bachelor's/Master's degree in Business, Marketing, Communications, or a related field-
- 2-4 years experience in Social Media Marketing and Influencer Marketing-
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)-
- Strong copywriting, editing, and proofreading skills



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