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Social Media Strategist
3 days ago
**Social Media Strategist**
**This role is for copywriters who are seeking to move into the world of campaign creation and ideation.**
- ** Liaison** between various departments (media, creative, brand, strategy, tech) to develop and execute campaigns that are holistic in nature for their brands
- Designing** social media strategies** to achieve marketing targets
- ** Campaign ideation** for social media and activations
- Work on developing the **master strategy sheet & platform objectives **for brands that are under their purview
- Build interesting campaigns with **integration of technology (Martech)**:
- Build interesting **case studies **for the team
**KPIs**
- Award winning Case studies
- Brand targets : planned vs achieved
- Quality of analysis & suggestions
- Value add to the brand
- Use of Technology
**KRA**
- Campaign Ideation
- Defining Objective of Social Media Marketing
- Overall Strategy & Platform Specific Strategy
- Reviewing Progress Reports and Taking measures
**Qualifications**
- Experience: 2-4 years of copywriting experience
- Track record: Must have worked on award winning campaigns before
- Excellent communication and writing skills
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