Content Strategist and Marketer

2 weeks ago

Bengaluru, India Bosch Group Full time
Job Description

Role Overview: As a Content Strategist and Marketer for Bosch SDS (to know more about our organization, jump to the end of the page), you will be an integral part of the marketing team, responsible for creating compelling and engaging content that showcases Bosch SDS expertise, services, and thought leadership in the technology services sector. Your primary focus will be on producing high-quality written content for various digital platforms, including our website, blog, social media, whitepapers, case studies, and other marketing materials.

Key Responsibilities:

  1. Content Strategist: Work closely with marketing team to develop annual content calendar
  2. Content Creation: Develop original, well-researched, and SEO-optimized content that aligns with the company's brand voice and marketing objectives.
  3. Technology Expertise: Stay updated on industry trends, emerging technologies, and market insights to create content that resonates with our audience.
  4. Collaborative Work: Collaborate with cross-functional teams, including marketing, design, and subject matter experts, to create cohesive and impactful content.
  5. Content Strategy: Contribute to the development of content strategies, including editorial calendars and content plans, to ensure consistency and relevance.
  6. Editing and Proofreading: Review and edit content for accuracy, clarity, grammar, and adherence to brand guidelines before publication.
  7. Performance Analysis: Monitor and analyze the performance of content using relevant metrics and tools to optimize content strategy and drive engagement.
  8. Market research: Continuously research competition, platform providers on their content publication to come up with insights on topics, storytelling approach, content led marketing campaigns. Loop back this insight to the marketing team, business units to fine tune the content led marketing strategy.
  9. Design: It will be a plus if the content strategist has a flair for design and will be actively involved in design and the final presentation of the content asset

Qualifications

  • Proven experience (5 years) as a content writer in the technology industry or related field.
  • Strong understanding of technology and tech. led services, IT solutions, engineering services, cloud computing, IoT, AI.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail
  • Proficiency in SEO best practices
  • Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines
  • Bachelor’s degree in English / Journalism


Additional Information

Why Join Us:

  • Opportunity to work in a cutting-edge technology environment.
  • Collaborative and innovative work culture that values creativity and expertise.
  • Professional development opportunities and room for career growth.

If you're passionate about technology and have a knack for creating engaging content that educates and inspires, we'd love to have you join our team

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