Events Strategist

6 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Event Strategists are the experiential arm of the Business Unit they support, helping drive the portfolio's business and revenue objectives by creating innovative IBM event experiences or as part of an end-to-end campaign strategy. As part of the Squad, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They're also responsible for demonstrating the value of events and experience in the client journey through meticulous data capture and measurement. Event and experience marketing is a discipline built around teamwork. They collaborate across the organization with squad members, field marketers, demand generation teams, sellers, external agencies to execute seamless events. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Specialists globally. Responsibilities include:

- Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
- Develop and execute events to target IBM’s priority clients by creating compelling content, experience, and formats. Client Experience Journey must include pre, during, post event touches that can progress the client's buying cycle with IBM.
- Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines.
- Collaborate and advice Experience Engine team, communications team on building Paid media and communication plans, ensure event specific response lead management plan is implemented.
- Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring event conversions & marketing created revenue commitments are met post event.
- Collaborate with Brand, Content, Field Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
- Engage Sellers & Digital reps and drive to registration plans and efforts.
- Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders.
- Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
- Manage Purchase order and payment process through IBM approved tools for all events. Ensure 100% compliance for all process.

Required Technical and Professional Expertise
- 3+ years marketing experience in demand generation /field /channel / product marketing/events
- Vendor management experience including negotiating with show producers to ensure sponsorship and presence meet the needs of the business
- Excellent organizational, budget, project management and time management skill
- Ability to travel to event venues.

Preferred Technical and Professional Expertise
- Event marketing experience in technology services and/or Industry is a plus.
- Takes ownership and effectively maximizes return on marketing investment.
- Stakeholder management skills and experience working with sales leaders and sales teams to drive business objectives.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make cri

  • Event Strategist

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Event Opportunity Strategist

    2 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Event Opportunity Strategist

    6 months ago

    Bengaluru, Karnataka, India IBM Full time

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Event Sales Strategist

    4 weeks ago

    Bengaluru, Karnataka, India Xpheno Full time

    Job Description:Xpheno is seeking a skilled Event Sales Strategist to join our team. This role will be responsible for developing and implementing effective sales strategies to attract and secure new banquet business, exceeding assigned monthly and quarterly targets.Key Responsibilities:Develop and implement sales strategies to drive revenue growth and...

  • Global Event Strategist

    2 weeks ago

    Bengaluru, Karnataka, India VisionaryHire Full time

    Event Management OpportunityVisionaryHire is seeking a skilled Global Event Strategist to oversee and manage all aspects of our international events, including those in the IT procurement industry.Job SummaryWe are looking for an experienced event management professional with a flair for orchestrating world-class corporate events in multiple international...

  • Senior Marketing Strategist

    3 weeks ago

    Bengaluru, Karnataka, India AWIPL - Karnataka Full time

    Job DescriptionWe are seeking a Senior Marketing Strategist to own the marketing strategy for IN Devices during events, including marquee events and additional promotional events throughout the year.About the RoleDevelop and execute marketing levers to drive acquisition and engagement throughout these events.Create a cross-channel plan to drive and deliver...

  • Head of Client Servicing and Event Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Essvee Consultant Full time

    Establish a strong presence in the event management industry as the Head of Client Servicing and Event Strategist at Essvee Consultant. This role offers a unique blend of leadership, business development, and creative problem-solving opportunities.About Us:Elevate your career by joining a dynamic team that delivers exceptional events and services to...

  • Strategic Event Marketing Specialist

    3 weeks ago

    Bengaluru, Karnataka, India The White Box Full time

    About The White Box:We are a dynamic company that is passionate about creating unforgettable experiences for our clients. Our events are carefully crafted to exceed expectations, and we're looking for a skilled Brand Strategist to help drive growth and engagement across our three key areas: Corporate Events, Singles Mixers, and Weekend Leisure Experiences.

  • Digital Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India QUEST Alliance Full time

    Transform Learning Ecosystems as a Digital Content StrategistWe are seeking a skilled Digital Content Strategist to join our team at Quest Alliance. As a Digital Content Strategist, you will play a crucial role in transforming learning ecosystems by fostering 21st-century skills through education technology and capacity building.The ideal candidate will have...

  • Content Strategist

    3 months ago

    Uttarahalli, Bengaluru, Karnataka, India Sporjo Full time

    A leading International school in Bangalore is looking for a **Content Strategist / Digital Storyteller** to join their team ASAP! **Job Summary**: **Responsibilities**: - Craft and execute a social media storytelling plan that aligns with the organisation’s marketing goals. - Research and identify trending topics and conversations that resonate with the...

  • Content Strategist

    3 months ago

    Padmanabhanagar, Bengaluru, Karnataka, India Deccan International School Full time

    Job Summary: We are seeking a skilled Content Strategist/Digital Storyteller to join our dynamic website and social media strategies to increase brand awareness, improve marketing efforts, and increase school admissions. The content strategist/digital storyteller will work closely with the marketing team, content creators, and designers to ensure all...

  • Global Event Strategist

    1 week ago

    Bengaluru, Karnataka, India ASSPL - Karnataka Full time

    Transformative Role: Sr Marketing Manager at ASSPL - KarnatakaWe are seeking a visionary Sr Marketing Manager to lead our high-impact Events program, driving transformative experiences for customers and sellers in India.This role demands exceptional strategic thinking, operational excellence, and collaboration with cross-functional teams. You will work...

  • Marketing Event Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Zepto Full time

    Drive Growth with Innovative Event Marketing StrategiesWe're seeking a dynamic and results-oriented Event Marketing Lead to lead our on-app event marketing initiatives at Zepto, a fast-growing startup delivering groceries in 10 minutes flat. Your Role: As an Event Marketing Lead, you'll be responsible for driving user engagement and conversion through...

  • Digital Marketing Strategist

    6 days ago

    Bengaluru, Karnataka, India Arcolab Full time

    **Job Title:** Digital Marketing Strategist**Company Overview:** Arcolab is a dynamic and innovative organization seeking an experienced Digital Marketing Strategist to lead our marketing efforts.**Salary:** $120,000 - $180,000 per annum, depending on experience.**Job Description:** We are looking for a highly skilled and strategic thinker to manage our...

  • Conversion Api Strategist

    6 months ago

    Bengaluru, Karnataka, India MarketStar Full time

    Careers_ - site to apply._ Role - Conversion API Strategist. Experience - 3+ Years. Location - Bangalore. About MarketStar In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B...

  • Conversion Api Strategist

    2 months ago

    Bengaluru, Karnataka, India MarketStar Full time

    **Role - Conversion API Strategist.** **Experience - 3 Years.** **Location - Bangalore.** **About MarketStar** **In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales,...

  • Conversion Api Strategist

    2 months ago

    Bengaluru, Karnataka, India MarketStar Full time

    Careers_ - site to apply._ Role - Conversion API Strategist. Experience - 3 Years. Location - Bangalore. About MarketStar In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand,...

  • Acquisition Strategist

    3 weeks ago

    Bengaluru, Karnataka, India Royaloak Incorporation Pvt. Ltd. Full time

    **Job Overview:**We are seeking a skilled Acquisition Strategist to join our team at Royaloak Incorporation Pvt. Ltd.As an Acquisition Strategist, you will be responsible for identifying and securing new business opportunities across PAN India, while maintaining and growing relationships with existing clients.The ideal candidate will have excellent...

  • Enterprise Development Strategist

    1 week ago

    Bengaluru, Karnataka, India Harishmane infratech pvt ltd Full time

    About the RoleWe are seeking an experienced Enterprise Development Strategist to join our team at Harishmane Infratech Pvt Ltd.This is a high-impact position that requires strong organizational skills, time management abilities, and leadership attributes. As an Enterprise Development Strategist, you will be responsible for planning, leading, and managing...

  • Content Creation Strategist

    2 days ago

    Bengaluru, Karnataka, India The Builders Club Full time

    We are seeking a highly skilled Content Creation Strategist to join The Builders Club in Bangalore.The ideal candidate will have a strong background in videography, social media management, event promotions, and copywriting, with the ability to create engaging content across multiple platforms.This role requires proven expertise in managing social media...