Events Strategist

3 weeks ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Event Strategists are the experiential arm of the Business Unit they support, helping drive the portfolio's business and revenue objectives by creating innovative IBM event experiences or as part of an end-to-end campaign strategy. As part of the Squad, they advise on the appropriate role of event marketing and the event marketing portfolio for the campaign. They're also responsible for demonstrating the value of events and experience in the client journey through meticulous data capture and measurement. Event and experience marketing is a discipline built around teamwork. They collaborate across the organization with squad members, field marketers, demand generation teams, sellers, external agencies to execute seamless events. They also manage and develop corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices, agency relations and engaging all Event Specialists globally. Responsibilities include:

- Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
- Develop and execute events to target IBM’s priority clients by creating compelling content, experience, and formats. Client Experience Journey must include pre, during, post event touches that can progress the client's buying cycle with IBM.
- Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines.
- Collaborate and advice Experience Engine team, communications team on building Paid media and communication plans, ensure event specific response lead management plan is implemented.
- Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring event conversions & marketing created revenue commitments are met post event.
- Collaborate with Brand, Content, Field Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
- Engage Sellers & Digital reps and drive to registration plans and efforts.
- Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices, and response lead management in collaboration with various stakeholders.
- Consult on one or more of the critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
- Manage Purchase order and payment process through IBM approved tools for all events. Ensure 100% compliance for all process.

Required Technical and Professional Expertise
- 3+ years marketing experience in demand generation /field /channel / product marketing/events
- Vendor management experience including negotiating with show producers to ensure sponsorship and presence meet the needs of the business
- Excellent organizational, budget, project management and time management skill
- Ability to travel to event venues.

Preferred Technical and Professional Expertise
- Event marketing experience in technology services and/or Industry is a plus.
- Takes ownership and effectively maximizes return on marketing investment.
- Stakeholder management skills and experience working with sales leaders and sales teams to drive business objectives.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make cri

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