Event Strategist

1 week ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The event strategist is responsible for the execution and success of the IBM events. They co-create experiential client engagements and partner closely across marketing functions, sales and agency partners to bring these plans to life. They are responsible for understanding the Global Event Process, including event marketing tools. They collaborate closely with immediate team members, contributors across marketing functions and sales teams to contribute to the development of an optimized, annual event plan. Responsible for event planning & execution to build and generate pipeline
- Co-owns and contributes to the optimization of events to meet business objectives based on stakeholder feedback
- Partners with other team members and key stakeholders, including demand strategy, digital & social, top account marketing & field marketing to help define objectives, target audience and develop plan including requirements for associated ABM/targeted audience actions
- Contributes to the design of event attendee experience within the client journey, based on standard event kits
- Manages post event outcomes and performance with relevant stakeholders (i.e. field marketing)
- Handles end to end process and tools, as applicable: including, but not limited to, EMB entry, logo licenses, CTEBA, data privacy, event uploads, event closing actions and post-event data analysis, lessons learned and debrief
- Ensures all legal, compliance, finance, and other required processes efficiently completed

**Skills**:

- Environment: Professional knowledge related to function and its process
- Communication / Negotiation: partners well across functions, effectively utilizing group dynamics and negotiating to define approaches and goals;
- Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and contributes to the implementation of solutions or development of new systems elements, procedures or processes.
- Analytics/ Data driven: employing a data driven approach to decision making and recommendations, based on event performance analysis; partners across functions and utilizes marketing analytics and reporting tools & systems, including excel, to analyze event-related data, identifying patterns or areas of focus.
- Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.
- Contribution / Leadership: Understands functional mission and vision. Utilizes expertise to directly influence people outside function. Contributes to defining objectives within specified projects.

Required Technical and Professional Expertise
- Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
- Four (4) years or more experience in marketing or related role
- Two (2) years or more experience in event marketing
- Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
- Ability to think strategically and to manage resources (time and budget) to achieve objectives
- Guides functional objectives or technologies, provides leadership
- Ability to manage multiple projects at the same time
- Strong project management and organizational skills, including attention to detail
- Analytical mindset and solid Excel skills to analyze event-related data and employ a data-driven approach to decision making and event recommendations
- High energy, independent worker, self-starter, resourceful, and problem-solver
- Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
- Provides advice and guidance to other professionals
- Passionate about developing client advocates around IBM’s product portfolio

Preferred Technical and Professional Expertise
- Master's degree in a related field, preferred
- Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

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