Marketing Event Strategist
1 day ago
We're seeking a dynamic and results-oriented Event Marketing Lead to lead our on-app event marketing initiatives at Zepto, a fast-growing startup delivering groceries in 10 minutes flat.
Your Role: As an Event Marketing Lead, you'll be responsible for driving user engagement and conversion through strategic planning, execution, and optimization of digital and offline activations.
- Campaign Execution: Collaborate with category, brand, digital, and procurement teams to plan and oversee seamless campaign execution across various channels, including CRM, Meta, Google, and native platforms.
- Oversee the production of high-quality creative assets, including flyers, samples, and gift boxes.
- Ensure timely execution of campaigns and adherence to go-live dates.
- Cross-Functional Collaboration: Work closely with brand, events, merch, and on-app teams to ideate and develop engaging event themes and hooks.
- Foster strong relationships with internal and external stakeholders to drive successful campaign execution.
- Performance Tracking and Optimization: Monitor campaign performance metrics, including user engagement, conversion rates, and ROI.
- Analyze campaign data to identify opportunities for improvement and make data-driven decisions.
- Continuously optimize campaigns to maximize impact and achieve desired outcomes.
Key Requirements:
- Proven experience in program management, preferably in the e-commerce or digital marketing industry.
- Strong understanding of digital marketing channels, including CRM, social media, and search.
- Excellent project management skills, including the ability to prioritize tasks, manage timelines, and meet deadlines.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent communication and interpersonal skills, including the ability to collaborate effectively with cross-functional teams.
We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience, to support your professional growth and development. If you're passionate about driving growth through innovative marketing strategies and thrive in a fast-paced environment, we encourage you to apply.
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