Marketing Manager, Events, IN Devices

4 weeks ago


Bengaluru, Karnataka, India AWIPL - Karnataka Full time

Job Title: Event Marketing Strategist, IN Devices

About the Role:

The Event Marketing Strategist will own the development and execution of marketing strategies for IN Devices promotional events, driving traffic and customer experience across all relevant channels. They will partner closely with category, traffic channel owners, and central events teams to deliver the most relevant promotions to every customer, at the right time, and within the right context, driving customer curiosity and delight, and promotion discovery.

Key Responsibilities:

  • Develop and execute marketing strategies for IN Devices promotional events, including marquee events (Prime Day, Jupiter) and additional promotional events throughout the year.
  • Define marketing levers to drive acquisition and engagement throughout these events, in partnership with various marketing traffic channels, content, and category teams.
  • Partner with cross-functional teams to create a cross-channel plan to drive and deliver traffic and customer goals during these events.
  • Deliver the most relevant promotions to every customer, at the right time, and within the right context, driving customer curiosity and delight, and promotion discovery.
  • Own and execute merchandising strategy of promotion events, measuring performance, generating learnings for future events, and influencing channel owners and central teams to grow on learnings.

Requirements:

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)

- Experience building, executing, and scaling cross-functional marketing programs

- Experience building and optimizing multiple, simultaneous marketing campaigns

- Experience managing or working within cross-functional marketing and creative teams



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