Senior Marketing Lead, Events and Promotions

3 weeks ago


Bengaluru, Karnataka, India AWIPL - Karnataka Full time

Job Summary


The Marketing Manager will be responsible for driving traffic and enhancing customer experience across all relevant promotional events for IN Devices. They will focus on delivering the most relevant promotions to every customer, at the right time, and within the right context, driving customer curiosity and delight, and promotion discovery. They will partner closely with category, traffic channel owners, and central events teams.



About the Role


We are seeking an ambitious and self-motivated Marketing Manager to lead our events marketing strategy. The ideal candidate will have a strong background in marketing, with experience in using data and metrics to drive improvements. They will be responsible for building, executing, and scaling cross-functional marketing programs, as well as managing or working within cross-functional marketing and creative teams.



Key Responsibilities



  • Own the IN Devices marketing strategy during events, including marquee events (Prime Day, Jupiter) and additional promotional events throughout the year.
  • Define marketing levers to drive acquisition and engagement throughout these events.
  • Create a cross-channel plan to drive and deliver traffic and customer goals during these events, in partnership with various marketing traffic channels, content, and category teams.
  • Deliver the most relevant promotions to every customer, at the right time, and within the right context, driving customer curiosity and delight, and promotion discovery.
  • Own and execute merchandising strategy of promotion events. Measure performance of these launches, generate learnings for future events, and influence channel owners and central teams to grow on learnings.
  • Own Traffic Post Mortems for each event, drive learnings, and implement new changes alongside a stakeholder group.
  • Streamline all processes related to events merchandising.


We are Open to Hiring Candidates to Work Out of One of the Following Locations



  • Bengaluru, KA, IND


BASIC QUALIFICATIONS



  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams


PREFERRED QUALIFICATIONS



  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process


Original Language Code


en


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