Senior Marketing Manager

3 days ago


Bengaluru, Karnataka, India Sid's Farm Full time

Role Summary:

Sid's Farm Private Limited is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for planning and executing marketing campaigns to generate brand awareness, support sales teams, and drive revenue growth.

Main Responsibilities:

  • Lead the planning, coordination, and execution of BTL marketing initiatives in the field, such as events, promotions, and guerrilla marketing efforts.
  • Perform market research to gain insights into the market and competitors, and validate the effectiveness of BTL marketing activities in reaching specific target segments.
  • Manage and oversee field events, trade shows, product launches, and consumer activations, ensuring smooth execution.
  • Collaborate with vendors, suppliers, and partners to ensure on-site logistics and support are in place for successful field campaigns.
  • Proactively engage with potential customers at malls, events, and residential societies to acquire leads and promote our products or services.
  • Monitor and manage campaign budgets in the field, ensuring cost-effective strategies while maximizing impact.
  • Ensure the efficient distribution of marketing collateral, promotional materials, and assets required for BTL campaigns during field activities.
  • Collect and analyze on-site data to evaluate the effectiveness of field marketing campaigns and provide real-time insights for improvements.
  • Prepare regular on-site reports and presentations to keep management and internal stakeholders informed about field campaign progress and results.


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