Senior Marketing Manager
3 days ago
Role Summary:
Sid's Farm Private Limited is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for planning and executing marketing campaigns to generate brand awareness, support sales teams, and drive revenue growth.
Main Responsibilities:
- Lead the planning, coordination, and execution of BTL marketing initiatives in the field, such as events, promotions, and guerrilla marketing efforts.
- Perform market research to gain insights into the market and competitors, and validate the effectiveness of BTL marketing activities in reaching specific target segments.
- Manage and oversee field events, trade shows, product launches, and consumer activations, ensuring smooth execution.
- Collaborate with vendors, suppliers, and partners to ensure on-site logistics and support are in place for successful field campaigns.
- Proactively engage with potential customers at malls, events, and residential societies to acquire leads and promote our products or services.
- Monitor and manage campaign budgets in the field, ensuring cost-effective strategies while maximizing impact.
- Ensure the efficient distribution of marketing collateral, promotional materials, and assets required for BTL campaigns during field activities.
- Collect and analyze on-site data to evaluate the effectiveness of field marketing campaigns and provide real-time insights for improvements.
- Prepare regular on-site reports and presentations to keep management and internal stakeholders informed about field campaign progress and results.
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