Senior Marketing Manager
1 week ago
Job Title: Senior Marketing Manager
Job Summary:
The Senior Marketing Manager will play a crucial role in the full-scale launch of an upcoming game. The game demonstrated strong success during its pilot phase, and the individual's contributions will be vital in shaping the game's growth and long-term success.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy for the game's launch and growing player engagement.
- Analyze competitor games and industry trends to ensure the game's unique value propositions stand out and any impactful campaigns or features are captured.
- Drive iterative processes based on early user feedback, adjusting marketing and communication strategies to cater to player expectations and behavior during the crucial early phases.
- Optimize the game's product journeys and features, working with the product team to evolve the player experience as the user base grows from zero.
- Analyze player behavior data to develop retention strategies based on segments and personalization to boost retention.
- Maximize average revenue per player (ARPU) through personalized offers / discounts, in-app promotions and new revenue features without diminishing user experience.
- Collaborate with the Customer Support team to ensure that any feedback during the launch phase is communicated to improve the player experience.
- Work with the Product team to provide insights from the marketing campaigns to improve gameplay, user experience, and feature design.
- Track key performance metrics like lifetime value (LTV), ARPU, churn rates, and retention.
- Report on campaign effectiveness and provide actionable insights to improve future campaigns and overall player experience.
Requirements:
- 4-10 years of post-MBA experience in revenue management/retention marketing/category growth functions
- Degree in Management from a premier institute (IIMs/ISB/MDI/FMS etc.)
- Experience in owning end-to-end marketing campaigns with decision-making capabilities
- Demonstrable ability to innovate and think out of the box
- Ability to work with data to convert into actionable insights, and understand user behavior
- Should be obsessed with enhancing customer experience
- High attention to detail with the ability to drive multiple projects parallelly
- Experience in real money gaming industry is preferable
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