Senior Marketing Manager for Events
4 weeks ago
About the Role
We are seeking a highly ambitious and strategic Marketing Manager to lead our event marketing efforts for IN Devices. The successful candidate will be responsible for driving traffic and improving customer experience across all relevant promotional events.
Key Responsibilities
• Develop and execute a comprehensive marketing strategy for IN Devices events, including marquee events and additional promotional events throughout the year.
• Define marketing levers to drive acquisition and engagement during these events, in partnership with various marketing traffic channels, content, and category teams.
• Create a cross-channel plan to drive and deliver traffic and customer goals during these events, in partnership with various marketing traffic channels, content, and category teams.
• Deliver the most relevant promotions to every customer, at the right time, and within the right context, driving customer curiosity and delight, and promotion discovery.
• Own and execute merchandising strategy of promotion events, measuring performance, generating learnings for future events, and influencing channel owners and central teams to grow on learnings.
• Own Traffic Post Mortems for each event, driving learnings, and implementing new changes alongside a stakeholder group.
Requirements
• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
Preferred Qualifications
• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.
About AWIPL - Karnataka
We are a leading company in the industry, committed to delivering innovative solutions and exceptional customer experiences.
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