Product Marketing Manager

3 weeks ago


Bengaluru, Karnataka, India AWIPL - Karnataka Full time
About the Role

We are seeking a seasoned Product Marketing Manager to lead engagement efforts for Fire TV in India. This role will be responsible for developing and executing customer engagement programs, working closely with analytics and data science teams to drive device usage and retention.

Key Responsibilities
  1. Own retention metrics for FTV India, identifying leading causes of churn across customer cohorts and device types.
  2. Design campaigns on lifecycle marketing and customer retention/winback strategies for Fire TV.
  3. Track the impact of these interventions with a keen spirit of experimentation.
  4. Benchmark FTV experience and identify large opportunities to improve the same.
  5. Update stakeholders through strong mechanisms like QBR.
About the Team

Amazon Fire TV has more than 50 million monthly active users, and customers globally have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.

Requirements
  • 5+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Experience communicating results to stakeholders.
  • Experience leading go-to-market for consumer software or hardware product launches.


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