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Product Marketing Manager Engagement India Devices Sales Marketing

1 month ago


Bengaluru, Karnataka, India AWIPL - Karnataka Full time

Job Description

The Amazon Fire TV team at AWIPL - Karnataka is seeking a talented Product Marketing Manager to own engagement for FTV across device types in India. This role will be responsible for defining customer engagement programs, working with advanced analytics and data science teams to drive device usage and retention, identifying and closing gaps in experience by partnering with WW stakeholder teams and designing and executing on device campaigns to drive retention and engagement.

Key Responsibilities

  • Owning Retention Metrics
    • Identify leading causes of churn across customer cohorts and device types
    • Establish a charter to address the leading causes of churn
  • Designing and Executing Campaigns
    • Design campaigns on lifecycle marketing and customer retention/winback strategies for Fire TV
    • Track the impact of these interventions with a keen spirit of experimentation
  • Benchmarking and Partnering
    • Benchmark FTV experience and identify large opportunities to improve the same
    • Partner with WW teams to highlight gaps and the short-term and long-term means to address the same
  • Stakeholder Updates
    • Update stakeholders through strong mechanisms like QBRs
    • Lead the engagement goal setting for India during OP1 and OP2

About the Team

The team at AWIPL - Karnataka is changing the future of entertainment. Amazon Fire TV has more than 50 million monthly active users, and customers globally have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.

Basic Qualifications

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience communicating results to stakeholders
  • Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

  • Experience using SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting