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Product Marketing Strategist
1 month ago
Role Overview:
At Yubi Group, we are seeking a detail-oriented Product Marketing Manager to support the development and execution of go-to-market strategies. The ideal candidate will have strong communication skills and a passion for translating technical product features into customer-centric benefits.
Key Responsibilities:
- Assist in developing and executing product marketing strategies.
- Conduct market research, analyze competition, and identify trends and opportunities.
- Create marketing materials and content, with a strong focus on copywriting.
- Organize product launches and promotional events.
- Collaborate with product, sales, and marketing teams to ensure alignment on strategies and goals.
- Track and report on the effectiveness of marketing campaigns.
- Engage with customers to gather feedback and insights.
- Support go-to-market plans for B2B product launches.
- Develop product positioning, messaging, and value propositions for target audiences.
- Create sales tools like presentations, datasheets, and case studies.
- Monitor product performance and refine marketing strategies accordingly.
- Drive awareness and engagement through content and digital strategies.
