Product Marketing Strategist

3 weeks ago

Bengaluru, Karnataka, India WATI Full time
Job Description

In this dynamic role, you will play a crucial part in driving go-to-market strategies, setting up product launch processes, and collaborating closely with the Head of Product on product strategy and positioning.

About WATI

We are a fast-growing SaaS platform that is revolutionizing how companies communicate with their customers through our cutting-edge customer engagement software built on Whatsapp's Business API. Our platform empowers businesses to have personalized conversations, be easily accessible, and engage with their customers in-real time - at scale.

Your Key Responsibilities
  • Market and Customer Analysis: Conduct research & analysis to inform product roadmap and GTM strategy for different geographies like India, SEA, LATAM, US, and more.
  • Go-to-Market Strategy: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment.
  • Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides for different ICPs by understanding their pain points and how WATI helps alleviate them. Keep messaging consistent across marketing channels.
  • Demand Generation: Plan campaigns to boost product awareness and attract customers. Work with the growth team to increase free sign ups and use data to improve campaign results.
  • Content Development: Make marketing materials like competitor pages, whitepapers, videos, and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing.
  • Onboarding & Activation: Identify opportunities to improve the onboarding process and increase product activation.
Requirements
  • At least 5+ years experience in B2B SaaS product marketing.
  • Proven track record of executing successful product / feature launches - ideally in a PLG set up.
  • Background in copywriting / content marketing is a plus.
  • Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral.
  • Key eye for good design and user experience.
  • Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
  • Analytical mindset with the ability to leverage data and market insights to drive decision-making.
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
  • Self-motivated and proactive with a strong sense of ownership and accountability.
  • Passion for technology and staying up-to-date with industry trends.
  • Bachelor's degree in marketing, business, or a related field (MBA is a plus).
  • Experience working in startups - a plus
What We Offer

The estimated salary range for this role is $120,000 - $180,000 per year, depending on your location, experience, and qualifications. This estimate is based on national averages in the United States for similar roles.

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