Event Opportunity Strategist

3 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

As an Event Opportunity Strategist, you will be responsible for identifying, assessing, and leveraging potential event opportunities to support our growth and objectives. You will play a key role in developing and executing strategic plans to maximize event plan and our presence at events that align with our business goals and target audience.

**Responsibilities**:
Research and Analysis:

- Conduct comprehensive research to identify relevant industry events, conferences, trade shows, and other opportunities.
- Analyze event profiles, attendee demographics, and market trends to evaluate potential ROI and strategic fit.
- Analyze past event performance based on data analysis to which events we return to and in what capacity.

Opportunity Assessment:

- Evaluate event opportunities based on criteria such as audience reach, alignment with brand values, potential partnerships, and competitive landscape.
- Assess the feasibility and potential impact of participating in each event.

Strategic Planning:

- Develop a strategic roadmap for event participation, outlining objectives, target outcomes, and resource requirements.
- Collaborate with cross-functional teams to align event strategies with broader marketing, sales, and business development goals.

Partnership Development:

- Identify and cultivate relationships with event organizers, sponsors, and industry stakeholders.
- Negotiate terms of participation, sponsorship opportunities, and promotional activities.

Performance Tracking and Reporting:

- Define key performance indicators (KPIs) and metrics to measure the success of event strategies.
- Monitor and analyze post-event data to assess ROI and identify areas for improvement.

Innovation and Adaptation:

- Stay informed about industry trends, emerging technologies, and best practices in event marketing.
- Continuously refine strategies based on feedback and insights to optimize future event initiatives.

Required Technical and Professional Expertise
- Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
- Four (4) years or more experience in marketing or related role
- Two (2) years or more experience in event marketing
- Ability to think strategically and to manage resources (time and budget) to achieve objectives
- Guides functional objectives or technologies, provides leadership
- Ability to manage multiple projects at the same time
- Strong project management and organizational skills, including attention to detail
- High energy, independent worker, self-starter, resourceful, and problem-solver
- Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
- Provides advice and guidance to other professionals
- Passionate about developing client advocates around IBM’s product portfolio

Preferred Technical and Professional Expertise
- Master's degree in a related field, preferred
- Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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