Brand & Content Strategist

8 months ago

Bengaluru Karnataka, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

People are bombarded and disrupted by thousands of messages a day. The world doesn’t need more content; it needs better content. At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM is looking for a Brand and Content Strategist to support the planning, creation, and execution of assigned deliverables defined by the Brand & Content Strategy team, with a focus on content performance measurement.

In this role, you will:

- Collaborate with the team to support performance analysis of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
- Analyze data, visualize findings and communicate insights and recommendations to push strategists to embrace data-driven approaches to content strategy and improve content performance.
- Create and deliver regular reports on content performance in visual forms such as graphs, charts and dashboards to the team and beyond, including high levels of leadership

Required Technical and Professional Expertise
- Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy. Ability to extract, transform, and combine all incoming data with the goal of discovering a previously hidden insight which in turn provides strategic direction.
- Responsible team player demonstrating ownership and accountability.

Preferred Technical and Professional Expertise
- Strategic planning and presentation; excellent written and verbal communications. Ability to communicate data analysis findings in a way that influences how the organization approaches content strategy.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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