Category Growth

7 months ago

Bengaluru, India Newton School Full time

**ABOUT**
**NEWTON SCHOOL**

Come be part of a rocketship that’s creating a massive impact in the world of education

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through it’s personalised learning platform. We are building an online university and solving the deep problem of employability of graduates.

We have a strong core team consisting of alumni from IIT's and IIM’s, having several years of industry experience in companies like Unacademy, Inmobi, Ola, Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners and a slew of angel investors including CRED’s Kunal Shah, Flipkart’s Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan’s Sujeet Kumar among others.

**Your responsibilities will include**:

- 1. Lead strategy and execution for the Category function, aligning with Sales and Marketing teams to deliver GTM plans for all business markets to achieve company growth goals
- 2. Cross company and team collaboration including experience working with marketing and revenue operations leaders
- 3. Strong understanding of sales process and procedures and the ability to create a do anything environment necessary to support organizational goals
- 4. Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- 5. Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- 6. Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

**Key Requirements**:

- 1. You have 5-6 years prior experience in a similar role with a solid track record of scaling up from scratch.
- 2. You have strong experience in Growth Hacking, managing demand generation & the customer acquisition funnel and performance marketing.
- 3. You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- 4. You are highly goal driven and work well in fast paced environments.
- 5. You possess strong analytical skills and are comfortable dealing with numerical data.
- 6. You have excellent communication & interpersonal skills.
- 7. You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

**Our Way Of Working**
- An opportunity to work on something that really matters.
- A fast-paced environment to learn and grow. High transparency in decision making.
- High autonomy; freedom to take risks, to experiment, and to fail.
- Market competitive salary.

We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day

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