Performance Marketing Executive

2 days ago

Sholinganallur Chennai Tamil Nadu, India f9578679-3de9-4758-a05d-0f4ba9660402 Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Strategy Development:

● Develop and execute a comprehensive performance marketing strategy aligned with business objectives to drive leads, conversions, and revenue growth.

● Identify target audiences, segments, and key channels for maximum impact.

Campaign Management:

● Plan, execute, and optimize end-to-end digital marketing campaigns across channels such as SEM, SEO, social media, display advertising, email marketing, and more.

● Continuously monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI and KPIs. Budget Management:

● Manage and allocate the performance marketing budget effectively to achieve desired outcomes and goals.

● Monitor spending, track expenses, and provide regular reports on budget utilization and performance. Data Analytics and Insights:

● Utilize data analytics tools to derive actionable insights from campaign performance, user behavior, and market trends.

● Leverage insights to refine strategies, improve targeting, and enhance customer experience. Bisdesk

Team Leadership:

● Lead and mentor a team of performance marketers, fostering a collaborative and innovative work environment.

● Provide guidance, coaching, and performance evaluations to team members.

Collaboration:

● Work closely with the creative, content, and sales teams to ensure alignment in marketing messages and brand consistency.

● Collaborate with external partners, agencies, and vendors to enhance campaign execution and performance.

Innovation and Experimentation:

● Stay updated with the latest digital marketing trends, tools, and technologies, and incorporate innovative strategies into the marketing plan.

● Conduct A/B testing and experimentation to refine marketing approaches and tactics.

Reporting:

● Generate regular and comprehensive performance reports, show casing campaign results, key metrics, and actionable recommendations to senior management.

Bachelor's in Marketing, Business, or related field; Master's is a plus.

● Proven track record of at least 5 years in digital marketing with a focus on performance marketing, preferably in the coworking, Business center, or related industries.

● Strong experience in managing and optimizing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, etc.

● Proficiency in data analytics and tools like Google Analytics, Google Adwords, SEO, SEM, Email & Digital Marketing, Wordpress etc.

● Excellent leadership and team management skills, with a proven ability to mentor and develop team members.

● Strategic mindset with the ability to translate business goals into action able marketing strategies.

● Outstanding communication, presentation, and interpersonal skills.

● Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

● Creative thinker with a passion for innovation and staying ahead of marketing trends.

● Proficient in CRM systems, Hubspot.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Benefits:

  • Work from home

Application Question(s):

  • Current Salary:

Expected Salary:

Notice period:

Education:

  • Bachelor's (Required)

Experience:

  • PPC Campaign Management: 3 years (Required)
  • Performance marketing: 3 years (Required)

Work Location: In person

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