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Performance Marketer

3 weeks ago

Chennai Tamil Nadu, India ARDENS BUSINESS SOLUTIONS PRIVATE LIMITED Full time

**Key Responsibilities**:

- Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.
- Generate high-quality leads while maintaining cost-efficiency and improving conversion rates.
- Design and tweak marketing funnels, including automation workflows using AI tools where applicable.
- Monitor key marketing metrics (CPL, CTR, ROAS, etc.), generate reports, and make data-backed decisions.
- Use GA4 and other analytics tools to track, measure, and optimize campaign performance.
- Coordinate with design/content teams to develop effective creatives for campaigns.
- Contribute to improving brand visibility and expanding digital reach.
- Stay updated with industry trends, emerging channels, and marketing technologies.

**Requirements**:

- 3-5 years of hands-on experience in performance marketing / growth marketing roles.
- Proven experience in platforms like Google Ads, Meta Ads (conversion & lead generation), YouTube Ads, and LinkedIn marketing.
- Strong knowledge of marketing automation, workflows, funnel optimization, and AI-powered tools.
- Advanced Excel skills for performance analysis and reporting.
- Excellent communication and content creation skills.
- Preferably worked in ed-tech or a similar fast-paced industry.
- Proactive, detail-oriented, and able to work independently under pressure.

**Performance Expectations**:

- Increase marketing efficiency and ROI.
- Improve brand visibility across relevant digital channels.
- Reduce lead acquisition costs while maintaining or improving quality.
- Continuously optimize funnels and campaigns based on data insights.

**Benefits & Compensation**:

- Competitive salary as per industry standards.
- Opportunity to work in a high-growth startup with exposure across functions.
- High visibility and recognition for individual contributions.
- A performance-driven culture that rewards innovation and ownership.

**Work Environment**:

- Strictly Work from Office - Perumbakkam, Chennai
- Fast-paced startup culture with a strong focus on growth and execution.
- Collaborative environment with direct impact on business outcomes.
- **Location**: Perumbakkam, Chennai (Work from office only) - Location Link
- **Requirements**: Must own laptop & cellphone (company number provided)

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

**Benefits**:

- Provident Fund

**Experience**:

- Performance marketing: 5 years (required)
- Google Ads: 5 years (required)
- AI: 5 years (required)

Work Location: In person