Performance & Brand Marketing

3 days ago

Chennai Tamil Nadu, India Saaki Argus & Averil Consulting Full time

**Experience: 10+ years
**Location: Chennai
**Key Responsibilities**:

- **Campaign Management & Optimization**: Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
- **Budget & Resource Management**: Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
- **Brand Strategy Development**: Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
- **Brand Identity & Consistency**: Ensure brand guidelines are adhered to and maintain consistent messaging and visual identity across all touchpoints.
- **Data-Driven Insights**: Analyze campaign data and market trends to inform both performance marketing and brand strategy, providing actionable insights for continuous improvement.
- **Cross-Functional Collaboration**: Work closely with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives.
- **Creative Leadership**: Lead the development of compelling creative content for both performance and brand campaigns, ensuring it resonates with target audiences.
- **Team Leadership & Mentorship**: Guide and mentor junior marketing team members, fostering a collaborative and high-performing environment.
- **Market & Competitor Analysis**: Monitor competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.

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