Digital Marketing Manager

3 days ago

tamil nadu, India Ascent Brand Works LLP Full time

Interested Candidates can send their Profile to / Share your resume to Location : ChennaiExp : Minimum - 8 YearsJob Summary:We are looking for an experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.Key Responsibilities:· **Digital Strategy & Planning:** Develop and execute digital marketing strategies to increase brand awareness, lead generation, and customer engagement. Plan and manage paid campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms.· **SEO & Content Marketing:** Optimize website content and structure for search engine rankings (SEO). Manage content marketing strategies, including blogs, videos, and case studies to drive organic traffic.· **Social Media Management:** Develop and manage social media campaigns to enhance brand presence. Engage with customers and respond to inquiries on social media platforms.· **Email & Lead Generation Campaigns:** Design and execute email marketing campaigns for lead nurturing and customer retention. Track and improve conversion rates from lead generation campaigns.· **Analytics & Reporting:** Monitor and analyze website traffic, digital marketing performance, and customer behavior. Generate reports with insights and recommendations for improving marketing strategies.· **Online Reputation Management (ORM):** Monitor online reviews and feedback, ensuring a positive brand reputation. Address customer concerns and improve brand perception.· **Collaboration & Team Management:** Work closely with the sales team to align marketing strategies with business goals. Manage external agencies, designers, and content creators when required.Job Type: Full-timePay: ₹40, ₹60,000.00 per monthBenefits:Cell phone reimbursementHealth insurancePaid sick timePaid time offProvident FundWork Location: In person

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