Brand and Marketing Executive

6 days ago

Chennai Tamil Nadu, India Cloud Designs Private Limited Full time

**Job Title**: Brand & Marketing Executive

**Key Responsibilities**:
**Brand Management**:

- Build, maintain, and enhance the company’s brand identity in the customized gifting space.
- Ensure consistent brand messaging across all marketing channels (online & offline).
- Conceptualize creative campaigns to highlight the uniqueness of personalized gifting solutions.

**Marketing Strategy & Execution**:

- Collaborate with sales teams to align marketing efforts with business goals.
- Identify new market trends, target segments, and innovative promotional opportunities.

**Content & Communication**:

- Coordinate creation of engaging content (blogs, product descriptions, creatives, videos).
- Manage social media presence (Instagram, LinkedIn, Facebook, etc.) to increase engagement.
- Work with designers to develop marketing collaterals, catalogs, and presentations.

**Lead Generation & Campaign Performance**:

- Run campaigns to generate leads for corporate and retail clients.
- Track, analyze, and report on campaign performance (ROI, conversions, reach, etc.).
- Optimize campaigns based on performance insights.

**Partnerships & Events**:

- Support in organizing exhibitions, trade shows, and corporate gifting showcases.
- Build partnerships with event companies, influencers, and collaborators to expand reach.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2-4 years of experience in marketing, preferably in gifting, retail, lifestyle, or e-commerce.
- Strong understanding of branding, digital marketing, and content strategy.
- Creative thinker with excellent communication and presentation skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Pay: ₹10,000.00 - ₹35,000.00 per month

**Language**:

- English (preferred)

Work Location: In person

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