Brand and Marketing Executive
4 days ago
**Job Title**: Brand & Marketing Executive
**Key Responsibilities**:
**Brand Management**:
- Build, maintain, and enhance the company’s brand identity in the customized gifting space.
- Ensure consistent brand messaging across all marketing channels (online & offline).
- Conceptualize creative campaigns to highlight the uniqueness of personalized gifting solutions.
**Marketing Strategy & Execution**:
- Collaborate with sales teams to align marketing efforts with business goals.
- Identify new market trends, target segments, and innovative promotional opportunities.
**Content & Communication**:
- Coordinate creation of engaging content (blogs, product descriptions, creatives, videos).
- Manage social media presence (Instagram, LinkedIn, Facebook, etc.) to increase engagement.
- Work with designers to develop marketing collaterals, catalogs, and presentations.
**Lead Generation & Campaign Performance**:
- Run campaigns to generate leads for corporate and retail clients.
- Track, analyze, and report on campaign performance (ROI, conversions, reach, etc.).
- Optimize campaigns based on performance insights.
**Partnerships & Events**:
- Support in organizing exhibitions, trade shows, and corporate gifting showcases.
- Build partnerships with event companies, influencers, and collaborators to expand reach.
**Qualifications & Skills**:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2-4 years of experience in marketing, preferably in gifting, retail, lifestyle, or e-commerce.
- Strong understanding of branding, digital marketing, and content strategy.
- Creative thinker with excellent communication and presentation skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Pay: ₹10,000.00 - ₹35,000.00 per month
**Language**:
- English (preferred)
Work Location: In person
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