Branding Executive

2 weeks ago

Chennai Tamil Nadu, India SAKTHI STEEL INDUSTRIES P. LTD Full time

**Brand Strategy Development**:

- Assist in developing and implementing comprehensive branding strategies for the TMT bar product line.
- Analyze market trends, customer behavior, and competitor activities to refine the brand positioning.
- Ensure brand consistency across all marketing channels (digital, print, retail, etc.).
- **Brand Communications**:

- Create and oversee the production of branding materials such as brochures, product catalogs, presentations, and advertisements.
- Develop content for digital platforms (website, social media, etc.) to engage with customers and promote brand values.
- Craft compelling product narratives and messaging that resonates with target audiences (e.g., construction companies, contractors, engineers, and distributors).
- **Market Research & Analysis**:

- Conduct market research to understand consumer preferences, brand perception, and market trends.
- Collaborate with sales and marketing teams to align product offerings with market needs and customer expectations.
- Monitor competitors' branding activities and propose strategies to maintain a competitive edge.
- **Campaign Management**:

- Plan and execute integrated branding campaigns that drive awareness, lead generation, and sales conversions.
- Coordinate with external agencies (advertising, PR, etc.) to execute campaigns effectively.
- Track the performance of branding initiatives and campaigns, adjusting strategies as needed.
- **Product Launches & Events**:

- Support the introduction of new TMT bar products to the market, ensuring consistent branding and messaging.
- Assist in organizing and promoting trade shows, conferences, and industry events to enhance brand presence.
- Build relationships with industry influencers, key opinion leaders (KOLs), and media outlets.
- **Cross-functional Collaboration**:

- Collaborate with the sales, product development, and customer service teams to ensure brand objectives are met.
- Provide branding support for customer engagement and post-sale activities to reinforce brand loyalty.
- **Brand Guidelines & Governance**:

- Maintain and enforce brand guidelines to ensure all internal and external communications adhere to brand standards.
- Regularly audit brand touchpoints to ensure consistency and quality in messaging, design, and execution.
- **Reporting & Budgeting**:

- Prepare regular reports on brand performance, marketing ROI, and campaign effectiveness.
- Assist in managing the branding budget and allocate resources efficiently to maximize impact.

**Job Types**: Full-time, Permanent

Pay: ₹8,407.15 - ₹30,740.28 per month

Schedule:

- Day shift

Work Location: In person

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