Social Media Executive

4 days ago


Broadway Chennai Tamil Nadu, India Branding Hub Full time

**Key Responsibilities**:

- **Content Creation & Management**:

- Develop and execute social media content calendars in line with the overall marketing strategy.
- Create engaging, shareable, and high-quality content (including posts, images, videos, stories) for various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Coordinate with design teams to create visuals and infographics that align with brand guidelines.
- Write compelling captions and copy for posts, advertisements, and blogs.
- **Community Engagement**:

- Monitor and respond to comments, direct messages, and mentions across all social platforms to foster community interaction.
- Engage with followers, influencers, and partners to build brand awareness and loyalty.
- Host live sessions, polls, and interactive stories to engage followers in real-time.
- **Campaign & Performance Tracking**:

- Plan, implement, and manage social media campaigns to promote products, services, and events.
- Track and analyze social media performance using analytics tools, and generate reports to evaluate the effectiveness of campaigns.
- Stay updated on emerging trends and technologies in the social media space to ensure strategies are current and effective.
- Optimize content and campaigns based on insights to improve engagement, traffic, and conversions.
- **Collaboration & Brand Consistency**:

- Work closely with the marketing, design, and content teams to ensure that social media campaigns are in line with brand messaging and objectives.
- Maintain a consistent voice and tone across all social media channels.
- **Paid Social Media Advertising**:

- Create and manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive traffic, leads, and conversions.
- Manage budgets for paid campaigns and optimize performance for maximum ROI.

Pay: ₹8,496.31 - ₹20,492.17 per month

**Education**:

- Bachelor's (preferred)

Work Location: In person

Expected Start Date: 10/12/2024


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