Social Media Executive

6 hours ago

Mylapore Chennai Tamil Nadu, India Mediscan system Full time

A social media executive develops and executes strategies for a company's social media presence, which involves creating engaging content, managing social media accounts, scheduling posts, monitoring performance, engaging with the online community, and running paid advertising campaigns. They analyze metrics, track trends, monitor competitors, and report on campaign effectiveness to drive brand awareness, engagement, and leads.
- Key Responsibilities
- Content Creation: Researching, brainstorming, and generating engaging content ideas, graphics, and copy for social media platforms that align with brand messaging.
- Platform Management: Managing and maintaining official social media profiles across various platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Content Scheduling: Creating content calendars and scheduling posts at optimal times for maximum reach and engagement.
- Community Engagement: Interacting with followers by responding to comments, messages, and customer inquiries to build and maintain the brand's online community.
- Campaign Execution: Developing and executing digital marketing campaigns, including both organic and paid social media campaigns, to promote products or services.
- Performance Analysis: Monitoring social media analytics, tracking key metrics, and evaluating the success of campaigns to identify trends and drive improvements.
- Reporting: Preparing reports on campaign performance, user engagement, and the effectiveness of social media strategies for stakeholders.
- Trend Monitoring: Staying up-to-date with the latest social media trends, best practices, and platform updates, as well as monitoring competitor activity.
- Required Skills & Qualifications Strong understanding of major social media platforms and their algorithms. Creative thinking and excellent communication skills (both written and oral). Proficiency with social media management and analytics tools. Good organizational, multi-tasking, and time management skills to meet deadlines. Analytical skills to interpret data and derive actionable insights. Ability to work independently and as part of a collaborative team. Knowledge of digital marketing principles, SEO, and content optimization.

Pay: ₹8,639.68 - ₹34,209.59 per month

**Benefits**:

- Food provided

Work Location: In person

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