Brand Strategist

15 hours ago

Chennai Tamil Nadu, India Mookaa Fashions Private Limited Full time

**About Mookaa Fashions**

Mookaa Fashions is a contemporary fashion brand dedicated to redefining style through creativity, sustainability, and cultural authenticity. Our collections are designed for individuals who value quality, craftsmanship, and self-expression. As we expand our reach, we’re looking for a strategic thinker with a deep understanding of brand storytelling to help us shape and strengthen our brand identity.

**Role Overview**

The **Brand Strategist** at Mookaa Fashions will be responsible for developing and executing brand strategies that enhance our market presence, strengthen customer loyalty, and differentiate Mookaa in a competitive fashion landscape. You will collaborate closely with marketing, design, digital, and fashion teams to ensure a consistent and compelling brand experience across all touchpoints.

**Key Responsibilities**
- Develop and implement brand strategies aligned with Mookaa Fashions’ vision, mission, and business goals.
- Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.
- Define brand positioning, voice, and messaging for campaigns and product lines.
- Collaborate with creative and digital teams to ensure cohesive storytelling across social media, advertising, packaging, website, and retail experiences.
- Monitor and analyze brand performance metrics (awareness, engagement, perception, conversion).
- Partner with product development teams to ensure new collections align with brand identity and consumer trends.
- Manage and evolve brand guidelines to ensure consistent use across all departments and channels.
- Support influencer partnerships, brand collaborations, and PR initiatives.
- Present insights and strategy recommendations to senior leadership.

**Qualifications**
- Bachelor’s degree in Marketing, Brand Management, Fashion Communication, or related field.
- 3-6 years of experience in brand strategy, marketing, or related roles (fashion industry experience preferred).
- Strong understanding of fashion trends, consumer behavior, and digital culture.
- Proven experience in developing brand strategies that drive measurable growth.
- Excellent communication, storytelling, and presentation skills.
- Proficient in data-driven decision-making and brand performance analysis.
- Ability to work collaboratively in a fast-paced, creative environment.

**Preferred Skills**
- Experience with fashion/luxury/lifestyle brands.
- Knowledge of visual branding, campaign development, and creative direction.
- Familiarity with tools like Google Analytics, Brandwatch, or other insight platforms.
- Passion for sustainability and innovation in fashion.

**What We Offer**
- Competitive compensation and benefits package.
- Opportunity to shape the brand identity of a growing fashion label.
- Creative, inclusive, and dynamic work culture.
- Employee discounts on Mookaa Fashions products.

**Experience**:

- Creative strategist : 2 years (required)

Work Location: In person

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