Brand strategist

12 hours ago

Chennai, Tamil Nadu, India Mookaa Fashions Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Mookaa Fashions

Mookaa Fashions is a contemporary fashion brand dedicated to redefining style through creativity, sustainability, and cultural authenticity. Our collections are designed for individuals who value quality, craftsmanship, and self-expression. As we expand our reach, we're looking for a strategic thinker with a deep understanding of brand storytelling to help us shape and strengthen our brand identity.

Role Overview

The Brand Strategist at Mookaa Fashions will be responsible for developing and executing brand strategies that enhance our market presence, strengthen customer loyalty, and differentiate Mookaa in a competitive fashion landscape. You will collaborate closely with marketing, design, digital, and fashion teams to ensure a consistent and compelling brand experience across all touchpoints.

Key Responsibilities

  • Develop and implement brand strategies aligned with Mookaa Fashions' vision, mission, and business goals.
  • Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.
  • Define brand positioning, voice, and messaging for campaigns and product lines.
  • Collaborate with creative and digital teams to ensure cohesive storytelling across social media, advertising, packaging, website, and retail experiences.
  • Monitor and analyze brand performance metrics (awareness, engagement, perception, conversion).
  • Partner with product development teams to ensure new collections align with brand identity and consumer trends.
  • Manage and evolve brand guidelines to ensure consistent use across all departments and channels.
  • Support influencer partnerships, brand collaborations, and PR initiatives.
  • Present insights and strategy recommendations to senior leadership.

Qualifications

  • Bachelor's degree in Marketing, Brand Management, Fashion Communication, or related field.
  • 3–6 years of experience in brand strategy, marketing, or related roles (fashion industry experience preferred).
  • Strong understanding of fashion trends, consumer behavior, and digital culture.
  • Proven experience in developing brand strategies that drive measurable growth.
  • Excellent communication, storytelling, and presentation skills.
  • Proficient in data-driven decision-making and brand performance analysis.
  • Ability to work collaboratively in a fast-paced, creative environment.

Preferred Skills

  • Experience with fashion/luxury/lifestyle brands.
  • Knowledge of visual branding, campaign development, and creative direction.
  • Familiarity with tools like Google Analytics, Brandwatch, or other insight platforms.
  • Passion for sustainability and innovation in fashion.

What We Offer

  • Competitive compensation and benefits package.
  • Opportunity to shape the brand identity of a growing fashion label.
  • Creative, inclusive, and dynamic work culture.
  • Employee discounts on Mookaa Fashions products.

Job Type: Full-time

Experience:

  • Creative strategist : 2 years (Required)

Work Location: In person

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