Digital Marketing Strategist

14 hours ago

Chennai, Tamil Nadu, India Anton Craftex Full time ₹ 90,00,000 - ₹ 1,20,00,000 per year

Job Title: Digital Marketing Strategist (Campaign Manager)

Department: Digital Marketing

Employment Type: Full Time

Work Mode: Hybrid

Job Location: Chennai

Experience Required: 3 8 Years

Education: Any Graduate

Industry Preference: Advertising, Digital Marketing

COMPANY OVERVIEW

We are a renowned wholesale distributor and retail store operator specializing in home furnishing products—primarily quilted items—across North America. With nearly 30 years of experience, we have grown from traditional printed catalogs to modern e-commerce platforms. Although we maintain a U.S. warehouse with close to a million dollars in inventory, we aim to significantly upgrade our online presence and digital creative performance. We are hiring a Digital Marketing Strategist to enhance our campaigns, visuals, and online reach.

ROLE OVERVIEW

The Digital Marketing Strategist (Campaign Manager) will plan, execute, and optimize digital marketing campaigns across multiple platforms. This role blends digital strategy, creative design, and website/e-commerce support. You will work closely with cross-functional teams to improve branding, manage promotional activities, and support online sales channels such as Amazon, Etsy, Wayfair, and our company websites.

KEY RESPONSIBILITIES

Digital Campaign Management:

  • Plan, execute, and monitor digital marketing campaigns across Google, Meta, email, and marketplaces.
  • Develop promotional strategies for seasonal and product-based campaigns.
  • Track performance metrics and optimize campaigns for ROI and conversions.

Creative & Visual Content Development:

  • Design digital creatives, banners, ads, product images, and visuals for campaigns.
  • Edit product photos for Amazon, Etsy, Wayfair, and other platforms.
  • Produce PSD-based designs and Canva creatives aligned with brand aesthetics.

Website & Technical Support:

  • Assist with front-end updates on WordPress, Shopify, and custom websites.
  • Work with HTML development, PSD-to-HTML conversion, and UI layout enhancement.
  • Coordinate with developers for website fixes and performance improvements.
  • Support hosting/server tasks involving Amazon EC2 when needed.

E-commerce & Marketplace Support:

  • Optimize product listings with SEO-friendly content and visual assets.
  • Support digital campaigns across Amazon Seller Central and other online platforms.

Analytics & Optimization:

  • Monitor KPIs for campaigns, websites, and marketplace channels.
  • Generate weekly and monthly performance reports for management.

SKILLS REQUIRED

  • Proficiency in Photoshop, PSD design, Canva, HTML development, PHP basics, WordPress, and general web development.
  • Knowledge of Amazon EC2 and hosting/server environments.
  • Strong understanding of digital marketing campaigns and online branding.
  • Excellent creative ability, layout design skills, and attention to detail.
  • Strong analytical and communication skills.

PREFERRED SKILLS (ADDED ADVANTAGE)

  • Experience with Amazon, Etsy, Walmart, or Wayfair platforms.
  • Background in fashion, textiles, home dcor, or related industries.
  • Basic video editing knowledge (Premiere Pro, After Effects).
  • SEO understanding for digital content and website optimization.

WHY JOIN US?

  • Be part of a 30-year established brand expanding internationally.
  • Opportunity to lead digital transformation and creative direction.
  • Flexible hybrid work environment.
  • Attractive salary package and long-term growth opportunities.

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