Digital Marketing Strategist

19 hours ago

Chennai, Tamil Nadu, India c4b8d326-5de7-4a92-a0b2-e4afd721fffc Full time ₹ 4,20,000 - ₹ 6,00,000 per year

Truckrr is a technology start-up that disturbs the existing way of fleet owners operations. We are looking for a results-driven digital marketing strategist to lead and execute Truckrr's digital marketing initiatives. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to design, execute, and optimize integrated digital campaigns across multiple channels.

Key Responsibilities:

  1. Strategy Development:
    • Develop and implement comprehensive digital marketing strategies aligned with Truckrr's goals and target audience.
    • Identify growth opportunities across online channels.

  2. Campaign Management:
    • Plan and execute digital campaigns, including SEO/SEM, social media, email marketing, and display advertising.
    • Optimize campaigns to drive user acquisition, engagement, and retention.

  3. Content Creation & Management:
    • Collaborate with content creators to develop engaging content for blogs, social media, and email newsletters.
    • Ensure consistency in brand messaging and tone across all platforms.

  4. Analytics and Reporting:
    • Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media insights.
    • Use data-driven insights to refine strategies and improve ROI.

  5. Social Media & Community Building:
    • Manage Truckrr's social media presence, grow followers, and drive engagement.
    • Respond to comments, messages, and community inquiries promptly.

  6. Collaboration:
    • Work closely with the product, sales, and operations teams to ensure marketing efforts support business objectives.
    • Coordinate with external vendors and partners when needed.

Qualifications and Skills: Must-Have:

Proven experience as a digital marketing strategist or similar role.

Hands-on experience with SEO, SEM, and social media advertising.
• Proficiency in analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).

Strong understanding of marketing automation tools (e.g., HubSpot, Mailchimp).
• Excellent communication and interpersonal skills.

Analytical mindset with attention to detail. Good to Have:
• Experience working with startups or SaaS businesses.

Knowledge of the logistics or transport industry.

Creative skills in graphic design tools (e.g., Canva, Adobe Creative Suite).

Reporting To: CEO

Email:

Job Type: Full-time

Benefits:

Food provided

Provident Fund

Work Location: In person

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Food provided

Work Location: In person

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