Social Media Strategist
7 hours ago
Job Title: Social Media Strategist
Location : Nungambakkam
Job Type: Full-Time
Experience Level: Minimum 1 Year
Industry: Digital Marketing / Social Media
Job Summary:
We are looking for a proactive and creative Social Media Strategist with at least 1 year of experience in the digital marketing space. The ideal candidate should have completed a digital marketing course, possess strong technical knowledge of social media platforms, be able to run paid campaigns, and exhibit analytical thinking. A confident on-screen presence and excellent communication skills are essential, as well as the ability to lead and manage team members.
Key Responsibilities:
* Develop and execute social media strategies aligned with marketing goals
* Manage social media accounts (Instagram, Facebook, YouTube, LinkedIn, etc.)
* Plan and run paid ad campaigns (Meta Ads, Google Ads, etc.)
* Monitor campaign performance and generate analytical reports
* Lead content planning and oversee team execution
* Collaborate with content creators and designers to ensure timely and brand-aligned output
* Track trends, optimize content for reach and engagement
* Present strategy reports and performance reviews to the leadership team
* Occasionally appear in video content (Reels, Explainers, etc.) with confidence and clarity
Requirements:
* Minimum 1 year of experience in a similar social media/digital marketing role
* Completed a certified Digital Marketing Course
* Strong knowledge of social media platforms, paid ad tools, and analytics dashboards
* Excellent analytical skills and data-driven thinking
* Strong leadership skills to manage and guide junior team members
* Great communication skills written and verbal
Comfortable appearing on-screen when required (Reels, campaigns, brand messaging)
Job Type: Full-time
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
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