Social Media Strategist
2 days ago
Key Responsibilities
- Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across LinkedIn, Facebook, Instagram, and X (Twitter).
• Create, schedule, and manage posts using tools such as Hootsuite, Buffer, and Semrush Social.
• Manage and optimize paid ad campaigns (PPC, Google Ads, Meta Ads) to meet lead and conversion targets.
• Design and publish digital content (graphics, videos, infographics) and blogs aligned with company branding using Canva or Adobe Creative Cloud.
• Plan and execute email marketing campaigns using CRM tools such as Microsoft Dynamics 365 Marketing or HubSpot.
• Perform SEO and keyword optimization to improve organic ranking and website visibility.
• Analyze and monitor campaign performance for Audience engagement, Lead sync and tracking, daily keywords, content optimization, and perform PPC/Ad reviews. Create monthly reports and recommend data-driven improvements. Must review new trends and competitor ad activity as well as provided market research
• Collaborate with web developers and designers to ensure cohesive digital experiences and user interfaces.
• Stay up to date with emerging digital marketing trends, social algorithms, and AI-based marketing automation tools.
Required Skills & Tools
- Proficiency in Social Media Marketing (SMM), SEO/SEM, and Google Analytics
• Experience with Hootsuite, Semrush, or HubSpot
• Knowledge of Microsoft Dynamics 365 Marketing, Power BI, or other CRM-integrated analytics tools
• Strong design sense and experience with Canva / Adobe Creative Suite (Photoshop, Illustrator)
• Experience running PPC, display, and remarketing campaigns
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet tight deadlines
• Familiarity with AI-driven marketing tools (ChatGPT, Jasper, or Copilot) is a plus
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