Social Media Strategist

12 hours ago


Chennai, Tamil Nadu, India Tymor Technologies Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities

  1. Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across LinkedIn, Facebook, Instagram, and X (Twitter).
    • Create, schedule, and manage posts using tools such as Hootsuite, Buffer, and Semrush Social.
    • Manage and optimize paid ad campaigns (PPC, Google Ads, Meta Ads) to meet lead and conversion targets.
    • Design and publish digital content (graphics, videos, infographics) and blogs aligned with company branding using Canva or Adobe Creative Cloud.
    • Plan and execute email marketing campaigns using CRM tools such as Microsoft Dynamics 365 Marketing or HubSpot.
    • Perform SEO and keyword optimization to improve organic ranking and website visibility.
    • Analyze and monitor campaign performance for Audience engagement, Lead sync and tracking, daily keywords, content optimization, and perform PPC/Ad reviews. Create monthly reports and recommend data-driven improvements. Must review new trends and competitor ad activity as well as provided market research
    • Collaborate with web developers and designers to ensure cohesive digital experiences and user interfaces.
    • Stay up to date with emerging digital marketing trends, social algorithms, and AI-based marketing automation tools.

Required Skills & Tools

  • Proficiency in Social Media Marketing (SMM), SEO/SEM, and Google Analytics
    • Experience with Hootsuite, Semrush, or HubSpot
    • Knowledge of Microsoft Dynamics 365 Marketing, Power BI, or other CRM-integrated analytics tools
    • Strong design sense and experience with Canva / Adobe Creative Suite (Photoshop, Illustrator)
    • Experience running PPC, display, and remarketing campaigns
    • Excellent written and verbal communication skills
    • Ability to manage multiple projects and meet tight deadlines
    • Familiarity with AI-driven marketing tools (ChatGPT, Jasper, or Copilot) is a plus


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