Social Media Strategist
2 days ago
We are on the lookout for a creative Social Media Marketing Specialist to work with a leading digital advertising agency in Chennai
Role- Social Media Specialist
Location- Chennai
Experience- 2+ years
Role Overview
We're looking for a strategic and creative Social Media to handle digital presence across
platforms. This role goes beyond daily execution—you'll drive the content roadmap, shape how the
brand shows up online, and lead collaboration across teams to ensure our digital voice is strong,
relevant, and consistent.
You'll be expected to think ahead, guide direction, and bring energy to every scroll-stopping
moment—while mentoring junior designers or writers involved in the execution.
Key Responsibilities
• Own and lead social media strategy across key social media platforms and accounts.
• Develop platform-specific content plans, campaign ideas, and a strategic content calendar aligned with brand objectives.
• Drive top-level narrative and creative direction for content; ensure every piece aligns with the
brand's voice, values, and aesthetic.
• Collaborate with designers, copywriters, photographers, and brand leads to shape and deliver
high-impact campaigns.
• Review and approve content, ensuring it meets creative and strategic standards before publishing.
• Lead trendspotting efforts—translate cultural moments and platform shifts into meaningful brand
engagement opportunities.
• Monitor performance analytics; translate data into insights that inform strategy and help refine
content direction.
• Coordinate closely with ORM and community management teams to maintain an engaging and
responsive brand presence.
• Mentor junior team members (where applicable) and support cross-functional marketing initiatives.
What We're Looking For
• 2+ years of experience managing social media strategy for consumer-facing or lifestyle brands
• A strategic mindset with strong instincts for digital brand building and audience behavior.
• Experience leading planning and ideation across platforms, not just executing content.
• A collaborative approach—comfortable working across teams and functions to align on messaging
and creative.
• Excellent written and visual communication skills, with a deep understanding of tone and brand
consistency.
• Proficiency with platform tools and analytics dashboards (e.g., Meta Business Suite, Pinterest
Analytics, etc.).
• Familiarity with content formats and best practices for each platform.
• Bonus: Experience in basic design/video editing tools (Canva, CapCut, etc.) and a strong sense of
visual storytelling.
Warm regards,
Whizz HR
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