Brand Strategist

7 days ago

Chennai Tamil Nadu, India Vinsys IT Services Pvt Ltd Full time

A Brand Strategist job description typically involves creating and maintaining a company's brand identity and positioning, ensuring brand consistency across all channels, and driving brand awareness and recognition. This role requires conducting market research, analyzing data, developing brand strategies, and collaborating with creative teams to implement marketing plans. Key Responsibilities:

- **Brand Development**:Develop and refine a brand's identity, positioning, and messaging, including defining the brand's purpose, values, and personality.
- **Market Research and Analysis**:Conduct research to understand target audiences, competitive landscapes, and market trends, identifying opportunities and challenges.
- **Strategy Development**:Create and execute brand strategies to achieve specific business goals, including brand awareness, customer loyalty, and market share.
- **Brand Consistency**:Ensure consistent brand messaging and visual identity across all touchpoints, including marketing materials, websites, and social media.
- **Collaboration**:Work closely with creative teams, marketing teams, and other stakeholders to translate brand strategy into actionable plans.
- **Performance Measurement**:Monitor and analyze brand performance metrics, identifying areas for improvement and optimization.
- **Brand Protection**:Ensure the integrity of the brand and protect it from misuse or infringement, including trademark enforcement and brand guideline compliance.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹15,639.15 - ₹41,244.92 per month

**Benefits**:

- Food provided

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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