Head - Brand Marketing

4 weeks ago

Coimbatore Tamil Nadu, India CIEL HR Full time

A premier organization with a great legacy and goodwill - dealing in Gems and Diamonds Position Summary Responsible for Brand management and Brand building activities developing marketing and brand positioning strategies for the organization through online and in-store To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives Designing and managing marketing budget Sourcing and managing agencies where appropriate for key marketing functions PR advertising media social digital etc Building brand awareness and generating innovative ideas to promote the brand product Creating content strategies based on the business objectives category focus and consumer segments through all channels online offline social Planning and ensure execution of communications and media actions offline online and social media Designing and planning effective marketing promotional campaigns in line with the plan across channels digital press etc determining and implementing metrics to measure campaign effectiveness Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions Keeping updated on market trends analyzing consumer insights as well as competitor strategies Conduct market analysis to identify challenges and opportunities for growth Marketing automation to improve operational efficiencies and grow the bottom line To coordinate in creating artworks for logos brochures catalogues booklets magazine face book page promotions and company website Provide clear creative briefs to internal teams or external agencies for content creation photoshoot advertising outlining the objectives target audience and distribution of materials across traditional and digital media Review and get the final creative assets from the external agencies ensuring they resonate with the brand s identity message both for offline and online and obtain approval from management Drive brand creatives across offline digital and social media platforms Ideal Candidate - MBA - Marketing with 15 years in Brand Management Brand Building activities Brand Positioning Only lady candidates need to apply Experienced in developing Marketing Strategies for both online and offline Marketing Experience with life style products mandatory Experience in developing and monitoring Marketing Budgets mandatory Experience in dealing and managing creative agencies mandatory Experience dealing with leading creative agencies required Should have excellent communication skills in English and local language Experience in dealing in planning and designing of promotional campaigns Experience in valuation of campaign effectiveness - metrics Experience in conducting market analysis trends Experience in retail marketing senior role in designing and implementing successful marketing campaigns in brand marketing PR content management digital marketing and performance marketing Experience in CRM software and digital marketing tools and techniques Strong leadership skills Excellent communication skills Strong analytical skills Strategic mindset with ability to make difficult decisions Creative Thinker Candidate should be ready to work out of Chennai Location Max Budget 30 LPA

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