Performance Marketer

2 days ago


Sholinganallur Chennai Tamil Nadu, India Testleaf Full time

**Key Responsibilities**:

- Develop, implement, and manage performance marketing campaigns primarily on Meta Ads (Facebook & Instagram).
- Strategize and execute paid campaigns focused on lead generation, conversions, engagement, and brand awareness.
- Conduct detailed audience research, competitor analysis, and A/B testing to improve campaign performance.
- Optimize campaigns for maximum ROI and minimum CPA through continuous testing and performance analysis.
- Track, measure, and report campaign performance using Meta Ads Manager, Google Analytics, and other tracking tools.
- Collaborate with the design and content teams to develop engaging ad creatives and landing pages.
- Stay up to date with the latest Meta Ads features, algorithms, and performance marketing trends.

**Required Skills & Qualifications**:

- Any Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience in running Meta Ads campaigns with proven success in achieving performance goals.

**Job Types**: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Ability to commute/relocate:

- Sholinganallur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (preferred)

Work Location: In person



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