Brand Manager

2 weeks ago

Bengaluru, Karnataka, India ITC Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title :

Brand Manager

Reports to :
Senior Brand Manager

Key Deliverables :

Brand Planning and Strategy

  • Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy

Brand Communication

  • Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

New Product Development and Launch

  • Understand scope for new products/variants vis-à-vis target market/geography/segment and provide brief to PD team

  • Coordinate for CPT and analyze CPT results along with financial viability

Business Planning and delivery

  • Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spends

Packaging Development

  • Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test

Market Research
– design and analysis

  • Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

Trade promotion and media implementation

  • Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

  • Conceptualize trade promotion schemes and identify and negotiate with vendors

Knowledge

-Market research principles and statistical tools

  • Media platforms – Digital, Social, Print and event designs

  • Brand management and communication

  • Knowledge of channels, sales operations

Competencies

-Strong analytical ability - Innovate

– (Create new and different) - Deal with ambiguous environment

  • Measure outcomes and connect with action

  • Collaborate with multiple stakeholders

  • Strong Presentation skills

Experience and Educational qualification

-MBA (Marketing) from premier campuses

  • 2 to 5 Years of Work Experience

-Minimum 2 Years of Experience in brands

  • Candidate should have handled brands/sub brands independently

  • Independently managed product launches, media campaigns

  • Experience of sales is desirable

Personal Attributes

-High degree of creativity

  • High result orientation

  • High energy and passion towards their product speciality

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