Lead Generation Associate

4 days ago

Noida, Uttar Pradesh, India ScaleupAlly Full time ₹ 2,50,000 - ₹ 5,00,000 per year

  • Assist in identifying potential leads by researching companies, decision-makers, and industry segments using LinkedIn, company websites.

  • Support in building and maintaining a lead database using spreadsheets and CRM (e.g., Zoho).

  • Learn and use prospecting tools like Apollo, LinkedIn Sales Navigator, and under the guidance of senior team members.

  • Draft and send initial outreach emails and LinkedIn messages based on approved templates.

  • Coordinate and schedule discovery calls or meetings for the sales/BD team with qualified leads.

  • Track and report performance metrics such as email open rates, response rates, and meetings booked.

  • Perform A/B testing of messages under supervision to learn best practices in outreach.

  • Collaborate with team members to refine prospect lists and improve targeting strategies.

  • Stay updated with emerging tools, trends, and best practices in lead generation and outbound sales.

  • Regularly update the CRM with lead status, communication notes, and task completion.

  • Take initiative to learn about the company's services, target industries, and client pain points.



Requirements

  • 0-12 months of experience in lead generation.

  • Strong interest in sales, lead generation, or business development.

  • Good written and verbal communication skills.

  • Basic knowledge of Microsoft Excel or Google Sheets.

  • Familiarity with LinkedIn and email communication.

  • Willingness to learn CRM tools and outreach platforms.



Benefits

  • Office Hours: 5 days a week with first and third Saturday working.

  • Office timing: 10:00 am to 7:00 pm

  • Small and friendly Team Culture with high exposure to learning in different domains

  • Increment: As per market standards



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