
Trade Marketing Manager
3 days ago
The Trade Marketing Manager will lead the development and execution of trade marketing strategies to improve brand visibility and boost sales across various trade channels. This role requires strong collaboration with sales, product, and marketing teams to align on business objectives and implement effective promotional activities.
Responsibilities
· Develop and execute trade marketing strategies.
· Collaborate with sales teams to create promotional plans.
· Analyze market trends and competitor activities.
· Ensure brand consistency across all trade channels.
· Monitor and report on the performance of trade campaigns.
· Manage trade marketing budgets and resources.
· Coordinate with product and supply chain teams to align on product availability.
Qualifications
· Bachelor's degree in Marketing, Business, or related field.
· At least 5 years of experience in trade marketing or a related role.
· Proven track record of successful marketing campaign execution.
· Strong analytical and strategic thinking skills.
· Excellent communication and interpersonal skills.
·
Ability to manage multiple projects and deadlines.
Skills
· Market analysis
· Promotional planning
· Budget management
· Campaign performance analysis
· Team collaboration
· Project management
· Communication
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