Trade Marketing Strategist

8 hours ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 8,00,000
Job Overview

You will be responsible for designing and executing strategic marketing initiatives that enhance product visibility, drive sales growth, and strengthen brand awareness across key channels and customers. This involves planning and implementing consumer engagement programs, coordinating events and product launches, and cultivating strong relationships with internal teams and external partners.

As a Trade Marketing Specialist, you will play a crucial role in managing trade promotions, point of sale displays, and marketing activations to ensure the brand's success in the marketplace.

  • Develop and Execute Strategic Marketing Activities:
  • Design and implement targeted marketing campaigns across various channels to increase brand presence and sales.
  • Consumer Engagement & Activation:
  • Create and execute consumer-centric programs such as sampling, loyalty schemes, and interactive experiences that increase brand affinity and purchase intent.
  • Plan and Execute Events & Exhibitions:
  • Lead the planning and execution of trade/consumer events, exhibitions, and promotional activities to maximize brand exposure.
  • Coordinate Product Launches & Training:
  • Manage timely product launches and ensure the trade channel is equipped with product knowledge, promotional materials, and in-store displays. Organize training sessions for retailers and distributors.
  • Manage Marketing Assets:
  • Maintain and update point of sale materials, merchandising tools, and product displays in alignment with brand guidelines, ensuring availability for trade use.
  • Collaborate with Internal Teams & Vendors:
  • Work closely with sales, brand management, product development, and external vendors for seamless marketing execution and alignment with business goals.
  • Conduct Market Research & Analysis:
  • Analyze market trends, competitive activities, and consumer behavior to inform marketing strategies. Monitor and optimize campaign effectiveness in real-time.
  • Negotiate Shelf Space & POS Displays:
  • Engage with retailers to secure optimal shelf placements and strategic point of sale display positioning to maximize visibility and impulse buying.
  • Manage Activations & Promotions:
  • Oversee retail activations including festivals, rural events, melas, and wholesale events to drive brand awareness and sales.
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in trade marketing, brand management, or related roles.
  • Proven track record of managing marketing campaigns and cross-functional collaboration.
Key Skills:
  • Marketing Strategy
  • Channel Development & Management
  • Consumer Engagement & Activation
  • Event Planning & Execution
  • Retail & Merchandising Management
  • Negotiation & Stakeholder Management
  • Market Research & Consumer Insights
  • Promoter & Merchandiser Program Management

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