Trade Marketing Specialist

2 days ago

Ahmedabad, Gujarat, India beBeeTradeMarketing Full time

Job Overview:

As a Trade Marketing Specialist, you will play a pivotal role in designing and implementing trade marketing strategies that enhance product visibility, boost sales growth, and strengthen brand awareness across key channels and customers.

Key Responsibilities:
  • Develop and Execute Trade Marketing Activities:
  • Design and implement targeted trade marketing campaigns across General Trade, Modern Trade, and Traditional Trade channels to increase brand presence and sales.
  • Consumer-Led Engagement Initiatives:
  • Create and execute consumer-centric programs such as sampling, loyalty schemes, and interactive experiences that increase brand affinity and purchase intent.
  • Plan and Execute Events & Exhibitions:
  • Lead the planning and flawless execution of trade/consumer events, exhibitions, and promotional activities to maximize brand exposure.
  • Coordinate Product Launches & Training:
  • Manage timely product launches and ensure the trade channel is equipped with product knowledge, promotional materials, and in-store displays. Organize training sessions for retailers and distributors.
  • Manage Trade Marketing Assets:
  • Maintain and update POS materials, merchandising tools, and product displays in alignment with brand guidelines, ensuring availability for trade use.
  • Collaborate with Internal Teams & Vendors:
  • Work closely with sales, brand management, product development, and external vendors for seamless trade marketing execution and alignment with business goals.
  • Conduct Market Research & Analysis:
  • Analyze market trends, competitive activities, and consumer behavior to inform trade marketing strategies. Monitor and optimize campaign effectiveness in real-time.
  • Negotiate Shelf Space & POS Displays:
  • Engage with retailers to secure optimal shelf placements and strategic POS display positioning to maximize visibility and impulse buying.
  • Manage Activations & Promotions:
  • Oversee retail activations including festivals, rural events, melas, and wholesale events to drive brand awareness and sales.
  • Develop Long-Term Media Properties:
  • Create and manage long-term trade marketing assets such as outdoor advertising, transit media, and other high-visibility platforms to boost brand recall.
  • Drive Promoter & Merchandiser Programs:
  • Manage and enhance the performance of promoters and merchandisers to deliver impactful in-store brand representation. Provide training and motivation to maximize productivity.
  • Bridge Business Objectives & Trade Execution:
  • Act as a crucial link between business goals and trade marketing execution, ensuring all initiatives deliver measurable outcomes aligned with marketing strategies.
Qualifications:
  • Master's degree in Marketing, Business, or related field.
  • 3+ years of experience in trade marketing, brand management, or related FMCG roles.
  • Proven track record of managing trade marketing campaigns and cross-functional collaboration.
Key Skills:
  • Trade Marketing Strategy
  • Channel Development & Management
  • Consumer Engagement & Activation
  • Event Planning & Execution
  • Retail & Merchandising Management
  • Negotiation & Stakeholder Management
  • Market Research & Consumer Insights
  • Promoter & Merchandiser Program Management
  • Budget Management & ROI Optimization

Benefits include a dynamic work environment, opportunities for professional growth, and a competitive salary package.

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