Trade Marketing Specialist

2 days ago

Ahmedabad, Gujarat, India beBeeTradeMarketing Full time

Job Title: Trade Marketing Specialist

About the Role

We are seeking an experienced and creative Trade Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing trade marketing strategies that drive sales growth and brand awareness across various channels.

Key Responsibilities:
  • Trade Marketing Strategy Development: Design and implement targeted trade marketing campaigns across General Trade, Modern Trade, and Traditional Trade channels to increase brand presence and sales.
  • Consumer Engagement Initiatives: Create and execute consumer-centric programs such as sampling, loyalty schemes, and interactive experiences that increase brand affinity and purchase intent.
  • Event Planning & Execution: Plan and execute trade/consumer events, exhibitions, and promotional activities to maximize brand exposure.
  • Retail Management: Manage timely product launches, ensure the trade channel is equipped with product knowledge, promotional materials, and in-store displays.
  • Collaboration & Stakeholder Management: Work closely with sales, brand management, product development, and external vendors for seamless trade marketing execution and alignment with business goals.
Qualifications:
  • Masters degree in Marketing, Business, or related field.
  • At least 3 years of experience in trade marketing, brand management, or related FMCG roles.
  • Proven track record of managing trade marketing campaigns and cross-functional collaboration.
Requirements:
  • Strong understanding of trade marketing principles and practices.
  • Ability to develop and execute trade marketing strategies that drive sales growth and brand awareness.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment and meet deadlines.

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