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FMCG Trade Marketing Specialist
2 weeks ago
This is an exciting opportunity to work with a leading FMCG organisation.
- Analyse market trends and consumer behaviour to identify growth opportunities for the category.
- Develop and implement category trade marketing plans to enhance product visibility and sales.
About This Role
The Category Trade Marketing Manager will be responsible for developing and executing category trade marketing strategies that drive business results. This role will involve working closely with sales and marketing teams to align trade marketing activities with overall business goals.
Key Responsibilities
- Develop and implement category trade marketing plans to enhance product visibility and sales.
- Analyse market trends and consumer behaviour to identify growth opportunities for the category.
- Coordinate with sales and marketing teams to align trade marketing strategies with overall business goals.
- Plan and execute promotional campaigns and initiatives for the segment.
- Monitor and evaluate the effectiveness of trade marketing activities and provide actionable insights.
- Build strong relationships with key stakeholders, including distributors and retail partners.
- Collaborate with cross-functional teams to drive category performance.
Requirements
- A degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in the FMCG industry, particularly in the food sector.
- Strong analytical skills and the ability to interpret market data effectively.
- Excellent communication and collaboration skills to work with diverse teams and stakeholders.
- A results-driven mindset with a focus on achieving business objectives.
- Proven ability to manage multiple projects simultaneously while meeting deadlines.
About You
You should have a proven track record of success in trade marketing, with a strong understanding of the FMCG industry. You should also have excellent communication and collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.
