Marketing Executive

6 days ago

Ahmedabad, Gujarat, India Sosyo Hajoori Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Purpose:

To plan, execute, and monitor marketing initiatives that enhance brand visibility, drive consumer engagement, and support sales growth of the companys beverage portfolio.

Key Responsibilities:

  • Brand Promotion & Marketing Campaigns

  • Develop and execute marketing plans and promotional strategies to increase brand awareness.

  • Plan ATL & BTL activities including trade promotions, events, and digital campaigns.

  • Coordinate with agencies for creative designs, advertisements, and media planning.

  • Market Research & Analysis

  • Conduct competitor analysis and market trend studies.

  • Collect consumer insights and feedback to align marketing strategies with market demands.

  • Sales & Trade Marketing Support

  • Work closely with the sales team to design trade schemes, product visibility activities, and POS materials.

  • Support product launches and promotional events at retail and distribution channels.

  • Digital & Social Media Marketing

  • Manage brand presence on social media platforms and ensure regular content updates.

  • Run digital campaigns to boost engagement and reach target audiences.

  • Reporting & Budgeting

  • Monitor marketing spends, track ROI on campaigns, and prepare performance reports.

  • Assist in preparing marketing budgets and ensuring cost-effective execution.

Key Skills & Competencies:

  • Strong knowledge of FMCG/Beverage marketing trends.
  • Good understanding of ATL/BTL & digital marketing strategies.
  • Excellent communication, creativity, and presentation skills.
  • Strong analytical and problem-solving ability.
  • Ability to work cross-functionally with sales, R&D, and production teams.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • 2–5 years of marketing experience in FMCG/Beverage/Consumer Goods industry.
  • Hands-on experience in trade marketing, promotions, and digital marketing.

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