Modern Trade Sales Lead

4 weeks ago

Ahmedabad, Gujarat, India Dermatouch Full time

Key Responsibilities

  • Develop and execute business strategies for Modern Trade to achieve sales, distribution, and visibility objectives.
  • Build and maintain strong relationships with key accounts such as Reliance Retail, DMart, Health & Glow, and other modern trade partners and pharma.
  • Lead annual & quarterly joint business planning (JBP) with MT accounts.
  • Negotiate trade margins, schemes, visibility budgets, and marketing activation.
  • Drive in-store execution through planograms, displays, and merchandising initiatives.
  • Ensure proper stock forecasting, demand planning, and supply chain coordination to avoid stockouts.
  • Analyze market trends, sales data, and competitor performance to identify growth opportunities.
  • Lead, mentor, and motivate a team of sales executives/merchandisers for flawless ground-level execution.
  • Track ROI of trade promotions and optimise spends for maximum impact.

Key Skills & Competencies

  • Strong understanding of FMCG / Beauty & Personal Care sales in Modern Trade.
  • Excellent negotiation, influencing, and relationship management skills.
  • Strategic thinker with strong execution and problem-solving abilities.
  • Data-driven approach with strong skills in sales forecasting and analytics.
  • Leadership skills with proven ability to manage and develop teams.
  • Strong communication and presentation skills.

Qualifications & Experience

  • MBA / Graduate in Business Administration, Marketing, or related field.
  • 5–8 years of experience in FMCG / Beauty / Personal Care sales, with at least 3 years handling Modern Trade accounts.
  • Proven track record of delivering sales growth and building MT partnerships.

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