
Regional Sales Manager
20 hours ago
Position Title:
Regional Sales Manager
Location:
West & Central India
Department:
Sales
Reporting To:
Chief Sales Officer / Chief Marketing Officer
About Us
Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands including
Gheeyonnaise, Gir Culture, and Satvik
. We are committed to delivering premium quality products across
General Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments
, with a vision to build a strong national presence and consumer trust.
Roles & Responsibilities
As Regional Sales Manager – West & Central India
, you will be responsible for
building and leading a sales team
while driving business growth and expanding the company's footprint across channels.
Key responsibilities include:
- Business Growth
- Achieve sales, revenue, and distribution targets across GT, MT, E-Comm/Quick Comm, and HoReCa
. - Drive market penetration and expand presence in existing and new territories.
- Ensure effective execution of trade marketing and visibility initiatives.
- Strategic Partnerships & Distribution
- Identify, appoint, and manage distributors and trade partners in the region.
- Build long-term relationships with modern trade chains and institutional buyers.
- Strengthen regional distribution networks to support business expansion.
- Team Building & Leadership
- Recruit, Train, and develop the regional sales team
in line with business objectives. - Set clear goals, monitor performance, and drive accountability within the team.
- Coach and mentor team members to ensure continuous development and retention.
- Foster a high-performance, target-driven sales culture.
- Market Expansion & Insights
- Conduct competitor analysis, market research, and performance tracking.
- Provide strategic inputs to management for decision-making and business planning.
- Align regional strategies with national growth objectives.
Desired Candidate Profile
- Graduate/MBA in
Business, Marketing, or related discipline
. - Minimum 10+ Years of FMCG Sales Experience
, with at least 3-4 Years in a
Team Leadership / Regional Sales Manager Role - Strong exposure to multi-channel sales (GT, MT, E-Comm, HoReCa)
. - Proven ability to
build and lead sales teams
. - Excellent communication, negotiation, and stakeholder management skills.
- Willingness to travel extensively across West & Central India.
Key Performance Indicators (KPIs)
- Achievement of Sales and Revenue Targets.
- Recruitment, Training, and Retention of high-performing Sales Teams.
- Expansion of distribution footprint and trade partnerships.
- Market share growth and brand visibility improvement.
- Team productivity, engagement, and performance consistency.
Compensation
· Best in the Industry commensurate with relevant experience and qualifications
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