Promo Head

3 days ago

Mumbai, Maharashtra, India Zupee Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Job Title:
Promo Head ( Vertical TV)

Location:
Mumbai

Experience
: 5+ years leading promo teams and scaling high-performing promo engine

across Facebook and Google

About the Role

We're looking for a Promo Head who can blend business thinking, creative instinct, and

problem-solving into one growth engine. You'll be responsible for how millions discover and

engage with our micro-dramas, building and scaling a high-performing promo setup from the

ground up.

This role sits at the intersection of storytelling, performance marketing, and strategy,

demanding both creative leadership and a data-driven mindset.

Key Responsibilities

● Build and scale the promo engine: Own end-to-end setup across Facebook,

Google, and new channels, driving sustainable growth in installs, engagement, and

ROI.

● Lead and mentor a high-performing team: Writers, editors, and performance

marketers, aligned towards creative excellence and measurable business outcomes.

● Solve problems, fast: Tackle creative fatigue, targeting challenges, or platform shifts

with structured problem-solving and rapid experimentation.

● Turn insights into action: Translate audience data and content moments into sharp,

high-impact promo strategies.

● Create scalable systems: Establish frameworks for creative testing, optimization,

and attribution to make performance repeatable and predictable.

● Leverage AI and automation: Use generative tools and predictive analytics to

enhance creative velocity and decision accuracy.

● Collaborate cross-functionally: Work with content, design, and data teams to turn

powerful story moments into high-performing promo assets.

Requirements:

● 5+ years leading promo or performance teams in content, OTT, gaming, or

high-growth consumer platforms.

● Proven expertise in Facebook Ads Manager, Google Ads, and marketing analytics

platforms.

● Experience building and optimizing scalable promo engines that drive measurable

business impact.

● Strong commercial acumen- ability to link creative ideas to acquisition, retention, and

revenue outcomes.

● Strategic mindset with hands-on execution capability; thrives in fast-paced, iterative

environments.

● Passion for content, culture, and how audiences connect with stories online.

Why Join Us

At Vertical TV, we're reimagining how India watches stories: short-form, high-impact, and

deeply emotional.

As Promo Head, you'll shape the engine that takes these stories to millions, every single

day. You'll work at the intersection of creativity, data, and scale — building something that

moves fast, learns faster, and sets new benchmarks for storytelling-led growth.

  • Senior Manager/Associate Director

    1 week ago

    Mumbai, Maharashtra, India Buyerr Full time ₹ 15,00,000 - ₹ 60,00,000 per year

    Senior Manager/ Associate Director Sales – Consumer CampaignsLocation: Mumbai (Thane)Function: SalesReports to:Head of SalesAbout BuyerrBuyerr (part of the Sproxil group, founded 2009 in Massachusetts) is an unique marketing agency who listens to brands, carefully curates a suitable idea, creates a potion mixed with abundance of creativity and required...

  • Director Media Sales

    7 days ago

    Mumbai, Maharashtra, India Whizz HR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are on the lookout for a Media Sales Director to work with a leading brand in MumbaiRole PurposeOwn revenue for Consumer Campaigns by selling high-impact creative solutions to BrandManagers/Marketing Heads. You'll blend media-sales hunting with consultative solutioning,shaping campaign strategy, media mix, and budget constructs that deliver demonstrable...

  • Media Sales Manager

    7 days ago

    Mumbai, Maharashtra, India Whizz HR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are on the lookout for a Media Sales Manager to work with a leading brand in MumbaiRole PurposeOwn revenue for Consumer Campaigns by selling high-impact creative solutions to BrandManagers/Marketing Heads. You'll blend media-sales hunting with consultative solutioning,shaping campaign strategy, media mix, and budget constructs that deliver demonstrable...

  • China Growth Analytics Lead

    7 days ago

    Mumbai, Maharashtra, India General Mills Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Position TitleChina Growth Analytics LeadFunction/GroupConsumer & Market Insights (CMI)LocationMumbaiShift Timing11 am to 8 pm (Timing may change as per business need) Role Reports toConsumer Insights Head of China and Consumer insights Director of Global India CenterRemote/Hybrid/in-OfficeHybridABOUT GENERAL MILLS We make food the world loves: 100 brands....

  • Digital Marketing Manager

    1 week ago

    Mumbai, Maharashtra, India Solastaa Hair and Skin Private Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Digital Marketing Manager (Senior)Location:Kalyan, Mumbai (on-site with field visits across Mumbai/Thane & Bengaluru)Company:Solastaa Hair and Skin Private limitedAbout SolastaaSolastaa Salon is a fast-growing premium beauty & grooming brand with multi-city stores, strong memberships, and an experience-first approach. We combine great artists, premium...

  • Promo Head

    3 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV)Location: MumbaiExperience: 5+ years leading promo teams and scaling high-performing promo engineacross Facebook and GoogleAbout the RoleWe’re looking for a Promo Head who can blend business thinking, creative instinct, andproblem-solving into one growth engine. You’ll be responsible for how millions discover andengage...

  • Promo Head

    3 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV) Location: Mumbai Experience : 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover...

  • Promo Head

    3 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV) Location: Mumbai Experience : 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover...

  • Promo Head

    3 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV)Location: Mumbai Experience: 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover and...

  • Promo Head

    3 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV) Location: Mumbai Experience : 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover...

  • High Salary! Promo Head

    4 weeks ago

    Mumbai, India Zupee Full time

    Job Title: Promo Head ( Vertical TV) Location: Mumbai Experience: 5+ years leading promo teams and scaling high-performing promo engine across Facebook and Google About the Role We’re looking for a Promo Head who can blend business thinking, creative instinct, and problem-solving into one growth engine. You’ll be responsible for how millions discover and...

  • Executive Producer

    5 days ago

    Mumbai, India Sony Pictures Networks Full time

    **POSITION DETAILS **POSITION TITLE Executive Producer - On Air Promotions, MAX **LOCATION Mumbai **FUNCTION Channel MAX **SUB-FUNCTION OAP **SUPERVISOR POSITION Senior Producer - On Air Promotions, Hindi Movies **POSITION PURPOSE The position is responsible for creating the OAP plan for shows and drive execution of promos within timelines. **POSITION...

  • Executive Producer

    3 days ago

    Mumbai, India Sony Pictures Networks Full time

    1003*** **Position**: Producer - On Air Promotions, Hindi Movies - **Purpose**:The position is responsible for creating the OAP plan for shows and drive execution of promos within timelines. - **Education**:Graduate in Design (preferred) - **Experience**:4+ years of OAP experience - **Location**: Mumbai - **Reporting Relationship**: Senior Producer - On Air...

  • Producer - On Air Promotions, Sony Yay!

    5 days ago

    Mumbai, India Sony Pictures Networks Full time

    **Position**:Producer - On Air Promotions **Purpose**:The position is responsible for creating the OAP communication for a show and drive execution of promos within timelines and ensuring reach as per channel requirement **Education**:Graduate in Design / Communication (preferred) **Experience**:4-5 years of OAP...

  • Executive Producer

    5 days ago

    Mumbai, India Sony Pictures Networks Full time

    **POSITION SPECIFICATION **Education **Graduate in Mass Media (preferred) **Overall Experience **10+ years of OAP Experience **Essential expertise **Creative Direction & Execution of Trailers **Desirable experience **Experience in Hindi Trailers (required)** **Experience in any other Genre/language will be an added advantage - like Sports, Regional, English...