Executive Producer

5 days ago

Mumbai, India Sony Pictures Networks Full time

**POSITION DETAILS
**POSITION TITLE
Executive Producer - On Air Promotions, MAX

**LOCATION
Mumbai

**FUNCTION
Channel MAX

**SUB-FUNCTION
OAP

**SUPERVISOR POSITION
Senior Producer - On Air Promotions, Hindi Movies

**POSITION PURPOSE
The position is responsible for creating the OAP plan for shows and drive execution of promos within timelines.

**POSITION CONTEXT
This position holder needs to be highly creative and is responsible to bring in the audience to sample the show.

**POSITION SPECIFICATION
**Education
Graduate in Design (preferred)

**Experience
6+ y ears of OAP experience

**POSITION INTERLINKAGES
**WITHIN THE ORGANIZATION
**OUTSIDE THE ORGANIZATION
- Post Production team
- Programming team
- On Air Promotions from GEC
- Graphics Design house
- Copy Writers
- Media and advertising agencies
- Directors

**TECHNICAL COMPETENCIES
**BEHAVIORAL COMPETENCIES
- Understanding of consumer profile and preferences
- Ability to conceptualize in short format story telling
- Understanding of latest patterns of on air promotion
- Understanding of general entertainment space / industry
- Knowledge of scripting, editing, graphics, and shooting for promos
- Creativity and Innovation
- Attention to detail
- Stakeholder management
- Problem solving
- Effective execution
- Project management

**AREAS OF RESPONSIBILITY
**#
**AREA
**KEY ACTIVITIES
**KEY METRICS
- 1- Strategy and budgeting- Understand upcoming shows, events, and content on the channel, and assist OAP Head to develop OAP strategy and budget
- Review actual vs forecasted expenses for assigned projects on a continuous basis, and adjust expenditure in case budgets change
- Adherence to plan
- Adherence to budgets
- 2- Promotion planning- Receive show brief from Programming and Marketing team and understand details of the concept and vision
- Conceptualize the detailed concept, campaign, scale and look and feel of the promos in alignment with the brief provided
- Share detailed concept note with programming team and brainstorm to finalize the concept note for the show
- Develop briefs for various promos (concept promo, cast introduction promos, etc.)
- Promo plan for shows as per timelines
- Feedback on the promotion plan
- 3- Review of operations- Plan for execution of promo brief based on internal team’s availability and skill requirements
- Share promo brief with external agency and clarify expectations
- Participate in shoots and provide inputs; Shoot promos depending on requirement
- Review rough cuts and provide inputs and suggestions for re-work
- Present promos to programming team for feedback and incorporate the same to enhance the effectiveness of the promo
- Share promos with post production team for any add-ons required
- Review the promo output created by the team and suggest corrections as and when required
- Promo Reach (OTS, GRP ratings)
- Show buzz Score (UNA, TNA, Promo Track)
- Promo conversion score
- Promos as per timelines
- 4- Managing team performance- Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans
- Manage effective resource allocation across different teams, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions
- Team engagement score
- Attrition

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