Producer - On Air Promotions, Hindi Movies

1003***

**Position**: Producer - On Air Promotions, Hindi Movies
- **Purpose**:The position is responsible for creating the OAP plan for shows and drive execution of promos within timelines.
- **Education**:Graduate in Design (preferred)
- **Experience**:4+ years of OAP experience
- **Location**: Mumbai
- **Reporting Relationship**: Senior Producer - On Air Promotions, Hindi Movies
- **Business/Channel/Function**:business
- **Key Responsibilities**:

- Strategy and budgeting
- Understand upcoming shows, events, and content on the channel, and assist OAP Head to develop OAP strategy and budget
- Review actual vs forecasted expenses for assigned projects on a continuous basis, and adjust expenditure in case budgets change
- Promotion planning
- Receive show brief from Programming and Marketing team and understand details of the concept and vision
- Conceptualize the detailed concept, campaign, scale and look and feel of the promos in alignment with the brief provided
- Share detailed concept note with programming team and brainstorm to finalize the concept note for the show
- Develop briefs for various promos (concept promo, cast introduction promos, etc.)
- Review of operations
- Plan for execution of promo brief based on internal team’s availability and skill requirements
- Share promo brief with external agency and clarify expectations
- Participate in shoots and provide inputs; Shoot promos depending on requirement
- Review rough cuts and provide inputs and suggestions for re-work
- Present promos to programming team for feedback and incorporate the same to enhance the effectiveness of the promo
- Share promos with post production team for any add-ons required
- Review the promo output created by the team and suggest corrections as and when required

**Position Interlinkages**:

- Within the organization
- Post Production team
- Programming team
- On Air Promotions from GEC
- Outside the organization
- Graphics Design house
- Copy Writers
- Media and advertising agencies
- Directors

**Critical Competencies**:

- Behavioural
- Creativity and Innovation
- Attention to detail
- Stakeholder management
- Problem solving
- Effective execution
- Project management
- Technical
- Understanding of consumer profile and preferences
- Ability to conceptualize in short format story telling
- Understanding of latest patterns of on air promotion
- Understanding of general entertainment space / industry
- Knowledge of scripting, editing, graphics, and shooting for promos

**Why join us?**

**Sony Pictures Networks** is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a fewOur foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture
- Studio Next has already made its mark with original content and IPs for TV and Digital Media.But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
Great Place to Work Institute
- Ranked as one of the Great Places to Work for since 5 years
Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study
- Ranked amongst 100 Best Companies for Women In India
ET Human Capital Awards 2021- Winner across multiple categories
Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary**Job Requirement